Tuesday, May 13, 2014

Colors and Your Wholesale Shoes Options

When it comes to buying wholesale women’s shoes, you have to do a little research first in order to make sure that the shoes you buy will sell to your market. The better you know your market, the more you’ll be able to sell.

One of the factors that you have to consider when choosing shoes is the color to get. If you have a big retail shop and a lot of customers, you can buy every color available for each type of shoe. But if you’re only a start-up, you might have to break it down a little. Instead of getting a pair for every color, you have to choose the colors that will sell better.

Here are a few tips on choosing colors for wholesale women's shoes

  • Black

This is always a good choice. Black is staple for many women and if they can use it to work, they will. Even if it’s not as fun-looking as other colors, black is one of the colors that you can count on to sell, no matter the type of shoe.


  • White


Now, this is a little trickier. White is a good color. Not as popular as black, but it’s a definite close second. While white is a popular color for business shoes and events, it’s not the usual choice for formal events. Pumps look great in white and so do boots, but glittery white sandals are barely noticeable.

  • Red

This is a great color for casual wear. Boots, dress sandals, flats, pumps and sneakers look great in red color. They might not be a good choice for office wear, but they stand out well when it comes to parties and standing out in the crowd. Teenagers and young adults also love the color red.

  • Brown and Gray

Both are alternatives to white and black. They can be used for formal wear and casual wear, even dress sandals. However, when it comes to dressing up for formal events, they can be pretty dull. Great colors for fall.

  • Pink and Blue

If your town or community will be holding dances or formal events in the near future, pink and blue may be a good color to consider. These colors are best sold during the summer when youthful colors are popular.

  • Yellow, Mustard and Light blue

Usually, these three colors sell well during the summer season. But recently, mustard has been a pretty popular color for autumn, as well.

Other colors like orange, purple and green are all dependent on the type of shoe and the current season.
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Thursday, May 8, 2014

Your Wholesale Shoe Supplier: 5 Things You Need to Know

Did you think buying shoes from any wholesaler marks the end of your search for a reliable shoe supplier? Then you’re wrong.



When it comes to online businesses, it’s important to take extra caution in finding the right suppliers for your shop. The internet is a very tricky place to establish a business and if you’re too trusting, you might find yourself losing more money than you thought you would. So before you enter any agreement with a shoe supplier and buy wholesale women’s shoes, you need to know these 5 things first.

1. Company name and business address 

Before you enter a business contract with a wholesale supplier, you need to know who you’re dealing with first. Who are they? How did they begin their business? The more you know about the business you’re dealing with, the more you’ll feel safer about making your payments. Never forget to learn about your supplier. If you do, you might end up dealing with an online scammer.

2. Available feedback channels

If you really want to feel a little safer with your chosen wholesale supplier, always find time to look for any feedback about the company. Many people post reviews and feedback about online suppliers. Look in forums or make a Google search for feedback. By reading testimonials about the business you’re dealing with, you know how the company works with their clients and you have an idea of how to approach them.

3. Terms and conditions 

This is one of the biggest mistakes of starter retail sellers. They forget to read the terms and conditions of their suppliers. This is very important because there are some terms and conditions mentioned that may be essential once you've bought your items from them. Do they conduct return and exchange programs? Will they replace items that have been damaged due to shipping? These are the things you find out just by reading the terms and conditions. This set of rules will help you determine the responsibilities of your supplier. If the supplier happens to fall short with their promises, you can always make a complain using their terms and conditions.

4. Discounts or special partnerships

As a retail seller, you need to be on the lookout for good deals. Discounts and special partnerships will help you gain advantage over the possibilities for your profit. If your supplier offers special discounts, use them to get more products for a lower price. The better relationship you build with your supplier, the better for your business.

5. The products they sell 

Last, but never the least, always make the point to know about the products sold by your supplier. Are they made of quality materials? Are they from branded companies? Were they described well? If your supplier sells good products, then you've chosen a good supplier to buy from.
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Tuesday, May 6, 2014

Four Factors You Need to Remember in Wholesale Shoes

When it comes to buying wholesale women’s shoes for your retail shoe store, you have to be smart, calculative and thorough. Buying shoes for yourself is easy because you know what you want. But when you’re buying shoes for a store to sell to other people, you can’t base all of your decisions on what you want. Instead, you need to know every detail about your supplier first before you make your purchase.


Here are 4 of the most important details you need to know before you shell out any money and complete the transaction.


1. Style of the shoe 

Never make the mistake of purchasing the shoes without overseeing the designs first. Have you ever experienced someone buying shoes from you only to realize you hate them? That’s what it’s like. If you don’t see the shoes you’re buying, you don’t know if these styles are currently fashionable or sellable to your market. If you buy shoes that are currently old fashion, no one will buy them and you’ll end up having a whole storage room full of shoes.

2. Quality of the shoe 

This is just as important as checking out the styles of the shoes you buy. If you really want to sell well, you have to make sure that the shoes you buy are made out of quality materials. This means that the heel won’t break, there aren’t any loose threads and the shoe should be in perfect condition when it reaches your shop. If you buy low quality shoes from your supplier, it could easily affect your reputation. Your customers will complain and soon, you’ll have a bad reputation ruining your sales. The quality of the shoes will be critical to the success of your business.

3. Terms of the wholesale deal 

As a wholesale buyer, you are entitled to discounts, promos, slashed off prices and exclusive deals. Ask your supplier if they can grant this to you because it will definitely help with the funds you have. If you have a contract, always read it over before you make any decisions. Suppliers should be responsible for their shortcomings and the contract should state this as well.

4. Price per wholesale package

Consider the price of the shoes before you finalize the purchase. Is it reasonable? Can you afford it? While the shoes may be stylish and made of high quality materials, if the price is too expensive, you may have to hesitate before you buy. Otherwise, you can also strike a deal with your supplier on how you can pay for the shoes on a contractual basis.

Don’t risk your business on an urge to buy wholesale shoes. This is business. Everything has to be calculated in order to ensure its success.

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Thursday, May 1, 2014

Pointers When Buying Shoes in Bulk

If this is your first time to buy wholesale women’s shoes, then you should definitely listen up, especially because buying in wholesale is not as simple as buying shoes for yourself. When you buy your own pair of shoes, the only thing you have to worry about is the style you want and your size. However, when it comes to starting your own shoe business and buying shoes in bulk, things are a little different. You have to be conscious of what you buy in order to make sure that you don’t end up with lots of unsold stocks in your store.


Here are some do’s and don’ts to help you buy shoes in wholesale:

Don’t buy too many of the same pair of shoes 
Sometimes, suppliers of wholesale shoes require you to buy a minimum amount of pairs in order to be considered as a bulk purchase. Most likely this requirement is at 6 pairs per style or design (always make sure to ask though). If you’re only a start-up shoe retailer, avoid purchasing more than the minimum amount of pairs per style. Unless you’re sure that you can sell of the pairs, that’s the only time you can buy more. Instead of buying more than the minimum pairs of shoes per style, invest in a variety of styles so you can give your customers a good selection of shoes.

Do remember to ask for a discount 
If you intend to buy a lot of wholesale shoes, make sure you ask for a good discount. Even if your purchase is already discounted, there are several situations where a wholesale supplier will guarantee you another discount for a required amount of purchase. As long as you meet this amount, you might be able to get another percent off. Ask your supplier and discuss for any possible options.

Do make your research before going off to buy 
Buying shoes for your store without research can end up in disaster. If you don’t know what’s currently trending, how would you know what pairs of shoes will most likely sell? Make your research before going off to buy wholesale shoes. Being updated with the latest in fashion will help you to know the shoe styles that will help you make money.

Do check each pair of shoes first 
If your shoes will be delivered straight to your doorstep, make sure you check every pair first before you make the courier leave. Excitement always gets the better of retailers, but it is important to ensure that each pair you receive is in good condition. Check the soles, the colors, the heels and make sure every part of the shoe is perfect and brand new.

Getting a good shoe supplier is essential to the success of your business. Make sure that your shoe supplier is every bit as reliable to avoid mishaps, wasted investments and time.
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Tuesday, April 29, 2014

How to Choose the Type of Shoes to Sell at Your Store

Setting up a shoe shop can be really hard. But what makes it even harder is the fact that you need to choose the type of shoes to sell at your store. If you’re buying wholesale shoes for women and men, then there’s a possibility that you won’t get the chance to return them if these shoes don’t sell.


Before you make your choice on which shoes to pick, here are some factors you may want to consider first:


Your target market 

Number one factor in picking your shoes should be your target market. Who are you hoping to sell these shoes to? Who buys shoes the most in your area? Are you hoping to cater to those who have more money? These are just some questions you should be asking yourself. Once you’ve answered this, you’ll know whether you should buy high heels, sandals, boots or more. This should be easy; after all, your market will wholly decide what type of shoe store you’d like to open up.

The location of your store

While your market may be the number one factor in picking out the type of shoes, the location of your store can also be an important factor. If you’re setting up shop at a nearby beach, then most likely, your customers will be looking for sandals, slippers or anything you can wear on the beach. If your shop is located in a place where it gets cold during winter, different types of boots may just be a popular choice for customers.

The latest trends 

Just like clothes and jewelry, shoes also vary, depending on the latest shoe trends. What did Taylor Swift wear to her last event? What was Miley Cyrus donning during the opening of her new movie? It may help to read celebrity fashion news once in awhile. Sometimes, once a celebrity wears a pair of shoes, everyone else wants it and you can easily make money on this if you’re quick to catch the trend. Look for wholesale shoes distributors who are as concerned about the latest trends as you.

Here’s a little business tip: don’t buy all of your shoes at the same time. Trends change by the season and sometimes, a type of shoe just doesn't cut it anymore. Shoe stores have to learn to change and develop, depending on what’s needed and wanted by their market.
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Thursday, April 24, 2014

How to Make Your Wholesale Shoes Business Safe

Prevention is better than cure, so goes the adage. As a wholesale shoes entrepreneur, you should know that this maxim does not only apply to one’s health. It also applies to business. Awareness and early preparation are your key defenses against business fraud. You may think that no one would want to prey on you especially if yours is just a start up shoe enterprise but think again. You are, in fact, more vulnerable because you do not have established safety and security protocols to safeguard your business.



When it comes to the safety and security of your livelihood, you can never be too prepared. So, here are some tips to help you protect your wholesale shoes business from fraud and other unscrupulous elements.

1. Get insurance for your business. 

Home-based or small-time wholesale shoes entrepreneurs may fall into the trap of thinking that their business is small enough to not need insurance. This is a security risk that you need to address. Depending on the kind of coverage that you want and the budget that you are willing to allot to it, there are different kinds of insurance policies you can get for your business. You can choose between a business owner’s policy (which has a broader coverage) or an in-home business policy (which is an “in-between” between a homeowner’s policy and a business policy). Talk to your insurance specialist about your options.

2. Back up. 

You've heard about students and writers “backing up” their important files. Here’s news for you. As an entrepreneur, you can also back up your shoe pieces online. Aside from keeping hard copies of your important business files, you can utilize free online tools such as Google Docs for your documents, Flickr for saving photos of your wholesale shoes items, and bookmarking sites such as Delicious for constantly visited webpages. Of course, it is important to save your business files in removable file saving devices such as flash drives and external hard disks. These are ideal for “grab and go” situations.

3. Listen to your gut feel. 

If you have a bad feeling about a customer or a supplier, act on it. Double check their credentials and ask around. Check the Internet for well-known scams and join online communities.

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Tuesday, April 22, 2014

A Beginner's Guide to Wholesale Shoe Shopping

Women are simply in love with wholesale shoes. However, despite years of experience in shopping for shoes, women still make common mistakes when looking for the perfect footwear.

Here are a few basic tips and factors to consider when searching for those ideal wholesale shoes.



  • Know what your body shape is.

 Determine whether you are have an apple, pear, or hourglass figure. This is important because this lets you decide what wholesale shoes to purchase to emphasize a particular part of your body. Top-heavy women should opt for shoes that give attention to legs such as metallic or brightly colored shoes. Meanwhile, bottom-heavy women should pick neutral shoes.

  • Height is important as well because women often want to appear taller than they really are. 

Shoes that streamline your height and add length to your legs are perfect choices for wholesale footwear. For women with thick calves and ankles, they could never go wrong with high heels, knee-high boots, and pointy-toed shoes. On the other hand, women with thin and skinny legs have the option of downplaying or emphasizing their legs and can purchase shoes like ankle-strapped boots, closed toes, and horizontally-designed shoes.

  • What kind of lifestyle do you live?

 As a general rule, buy shoes that will match at least five of your outfits. If you’re a workaholic who spends most of her time at work, it’s best to purchase shoes such as classic pumps, leather shoes, and closed-toe high heels. However, if you’re the type who likes painting the town red, bright-colored high heels, strapped wedges, or sexy platform pumps will go perfectly well with your ensemble.

  • Have the basic essentials when it comes to wholesale shoes. 

With black pumps, black or brown knee boots, and black flats in your shoe collection, you can never go wrong. This ensures that you’ll never go out of style whatever outfit you wear because they can match just about anything.
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Wednesday, April 16, 2014

What Wholesale Shoes Should Be Worn

When selling wholesale shoes, it’s important to have a unique and distinct selection to offer customers because most people are looking for a store that offers a variety of merchandise that can’t be found anywhere else. Additionally, when planning a store’s wholesale shoe collection, it’s important to factor in the activities that your clients are typically involved in because having the right selection will lure customers in and help increase sells. Here’s a quick guide:

Everyday Shoes 



Women, especially moms, are very active and usually always on-the-go. They run errands, do household chores and are constantly trying to keep up with their kids. Sneakers are perfect for these types of consumers because sneakers are comfortable and durable, which is great for moms and active women who are always on their feet.

Wholesale High Heels 


Fashionable high heels or pumps make every woman feel sexy and attractive. High heels are perfect for evening occasions and formal events. Similarly, pumps create an unforgettable look that any girl’s friends will envy and desire.

Wholesale Flats 


Although flats look simple, they are very fashionable. Pairing flat shoes with a skirt creates the Audrey Hepburn-look of the fifties and sixties. For women who stand all day, flats are perfect because they prevent calves from aching after a whole day of walking.

Wholesale Boots


Boots are bestsellers throughout the entire year. It is important to know that most women prefer to have at least two pairs of boots. Not only are boots functional, but they are extremely stylish too. Ankle boots are perfect for jeans and tall boots are great for winter. Remember, it doesn’t have to be winter for women to sport boots. Boots are worn all-year long, although not so much during the summer months.

Women’s different roles require different pairs of wholesale shoes. Overall it’s essential that a store carries shoes that are functional and fashionable because women like style and comfort when it comes to their feet.
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Wednesday, April 9, 2014

Driving a "Wedge" in Your Shoe Collection

It's a woman's prerogative to own a number of shoes in different styles - may they be pumps, wedges, sneakers, or training shoes. One of the most sought after wholesale shoes for the past years are wedges. Though chunky, wholesale wedges have become a fashion statement because they can be easily paired up with any outfit. And now that we're getting into the warmer months, chunky heeled open-toed shoes and sandals are getting more prominence in wholesale shoe displays once again.

However, though they are perfect with most ensembles, there are still a few tips the ladies who love wearing them must consider in wearing wholesale wedges. Read on and find out:
  • Wholesale shoes such as wedges don’t normally fit with ultra-tight jeans or any tight-fitting clothes. It draws attention to your legs and the bulkiness of the wedge, the type of attention you don’t want to draw to yourself. Unless you're model stick thin, you are going to look very bulky or worse, like an overly stuffed encased sausage with tight clothes and wedge footwear.


  • Slingback wedges can look good on women with thick ankles. Women with thin-looking ankles will look very awkward on these types of wholesale shoes. The effect is opposite with ladies who have thick ankles. Compared with chunky wedges, their thick ankles would appear slimmer, which should make them look better. 

  • Strappy wedges can go well with long skirts that reach just below your knees. Additionally, wedges are the best match for dresses, wrap up skirts, and flare bottom pants. They achieve a classic look that is sophisticated and attention grabbing.

  • Espadrilles are wedges made of canvas and are perfect with denim and pants. These wholesale shoes are available in open-toe, closed toe, and slip on styles. Espadrilles would look beautiful with pants that have flared bottoms or with dresses, completing a carefree look perfect for the summer (or even spring). 

  • Though wholesale wedge shoes are often used for casual days or events, they can also be worn to work. However, opt for closed-toe wedges for a more formal outfit that invites respect and authority. Of course, other rules for more formal footwear apply - nothing too flashy, more subdued designs, and nothing noisy!
Wedges are best worn during summer. However, they can also be worn all year round. Just like any wholesale shoes, proper care is a must for this type of footwear to live a longer life.
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Wednesday, April 2, 2014

Color Your Shoes Right

Women may own pairs and pairs of trendy wholesale shoes but there are styles that not only go perfectly well with any outfit but make a woman stand out as well. The right pair of shoes can exude glam and sophistication in a formal setting. Though new styles of footwear come out every season, there are wholesale shoes styles that never go out of style.



Gold shoes are funky and chic for formal occasion. Anything in gold will make everyone take a second look. May it be gold pumps, gold sandals, women everywhere are sure to envy you once they see you in a pair. Gold is a color that doesn’t overpower but glimmers understatedly that one can’t help but look. Gold shoes can be worn all year round, not only making it practical, but classic as well. 




Silver shoes, on the other hand, can match any outfit and bring out the sophistication in you. No matter what dress you wear, silver is the perfect match. Silver high heels are sexy and attractive while silver mules are causal but fabulous.


Red shoes bring out the sexiness in any woman. They are confidence builders and the ultimate attention getter. Women who sport red pumps or red sandals know that red shoes can be a woman’s best friend. Men adore women in red shoes and these pairs are perfect with dresses.



What about white? Unfortunately, when we think of white shoes, the images we conjure in our heads would either be that of a hospital or laboratory, sneakers, and shoes brides wear to their wedding. White shoes are not really the pair you would go for if you want to look elegant, but you’re in the office or even at a party. Go for something classy but muted instead, like beige, ecru, orchid, or champagne. 

Just like every girl needs to own a little black dress, black shoes are a must-have too. Black pumps match every style and every color. They are perfect for evening dresses but can also be used for work-related affairs or corporate events. Go to work with the perfect black shoes and everyone will not just love your work, but your shoes as well.
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