Thursday, April 7, 2011

Tips on Dominating the Online Wholesale Shoes Business

With a multitude of wholesale shoe distributors online, why should you jump in on the bandwagon as well? Here’s our two cents’ worth. Because the business opportunities are still bigger and better online. A shoe store only reaches the market within the area of your location. An online wholesale shoes store, however, can reach a global market. As compared to physically putting up a shoe store, an online shoe business is relatively cheaper and easier to put together.

Of course, we all know that the online wholesale shoes business is a crowded place and if you are planning to get in, you need a well thought out strategy to stand out. This may seem daunting and the truth of the matter is it can be, but dominating the business is not an impossible task. Here are some tips to give you a head start in the competitive online wholesale shoes business.

1. Make sure to give your business a “catchy” name. And when we say catchy, we mean SEO-friendly. It goes without saying that you need to include the word “shoes” in it. You may want to consult with an SEO expert to help you come up with a business name that will easily appear on search engine results for wholesale shoes.

2. Don’t scrimp on the descriptions. While it is true that a picture is worth a thousand words, your customers would still want to know more about your products especially since you are asking them to purchase them. So go all out on the descriptions and don’t just make it fancy, make it clear, concise and relevant.

3. Use a drop shipper. A drop shipper will help you in storing your inventory and shipping it to your customers. Just make sure to partner up with a reliable drop shipper so you can focus on other business matters such as marketing your wholesale shoes, taking care of customer service, and maintaining your website.

4. Try to have more than one supplier. You’d definitely want to be able to provide your customers with a wider and larger range of wholesale shoes items and one way to do this is by sourcing your products from multiple suppliers.

Keep reading this blog for more tips on dominating the competitive online wholesale shoes business.

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Tuesday, April 5, 2011

Classic Wholesale Shoes Styles That Will Always Sell

A top selling product is not always the trendiest or newest product. A top seller may also be something classic or timeless, something which survives the different fashion seasons. In the case of wholesale shoes, a top selling style is the one that withstands the different fashion trends. It may be a wardrobe staple or a classic style that never goes out of season. As a wholesale shoes entrepreneur, knowing which styles to stock up on does not only mean reading the latest fashion magazines. It is also about intuition and observation.

Here are our tips on which wholesale shoes styles will always be a top seller.

1. Women’s Boots. Women cannot get enough of boots. Whether its ankle boots, mid-calf boots or knee-high boots, women will always find a good reason to buy and wear a pair. A good pair of boots makes a woman feel sexier and more in control. So, as an entrepreneur, you can be assured that your stock of women’s boots won’t stay long in your stock room or warehouse. Keep in mind that there are several different kinds of boots so make sure you have something of each so your boots catalogue will satisfy a variety of tastes.

2. Platform Pumps. Can you imagine an average woman’s shoe closet without a trusty pair of platform pumps? Unimaginable, isn’t it? Wholesale platform pumps are an absolute must in your shopping list for wholesale shoes. They come in many different styles and colors and you do not have to stock up on all of them. Initially, you can stock up on the basic shoe colors—black, beige, nude and some red.

3. Sandals. Sandals are for days when a woman does not really dress up but still wants to look good. Like a good pair of boots, a trusty pair of sandals is a staple in any woman’s closet and that is why it should be a staple in your wholesale shoes catalogue. Again, don’t forget to stock up on different kinds of sandals, in particular dress sandals and casual sandals.

Remember: regardless of color or style, the key to having a top selling wholesale shoes catalogue is to know what your customers wants and desires.
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