Wednesday, February 26, 2014

You Shoe Business in 3, 2, 1...

Establishing a business from scratch can be very hard and risky – especially when it comes to the budget spent on setting up the company and getting the capital to begin with. When you’re starting up a store to sell shoes, you’ll need to undergo a lot of things first.

Besides going through several feasibility studies, you’ll need to go through three steps in order to set up your shoe shop.

Image Source: North Shoes
First, to ensure the success of a store, choosing the right company to partner with is important. You need to find a shop that can provide you with wholesaleshoes for women and men, if you decide to sell to both markets. But before you can go with any store, you need to know if this partner can provide you with quality, comfortable and stylish shoes without causing your business any trouble. While shops with less experience may offer cheaper prices, they may not be able to provide the right customer service that you deserve. In the same way, just because a supplier sells expensive wholesale shoes, it doesn’t mean they can also provide the service and quality you desire. Choosing the company to partner with is essential to your business.

Second, you need to consider your budget. Starting a business is not an easy venture. If you don’t have enough money to fund your business, you may not be able to get your shoes on hand. Maybe you can settle for co-signing products instead or going for a pre-order basis of orders. If you set enough budget for your initial capital, you may be able to purchase your first set of shoes for sale.

Third, now that you have your budget and a company to partner with, it is now up to you on how to choose the shoes to purchase. If you’re targeting women, it’s always best to keep a look out on the latest fashion trends of celebrities. Usually, people like to find affordable, but similar versions of these shoes so you can look for these from your supplier. Those who want to target men will always require the basics – slippers, loafers and black shoes – the pairs of shoes common for men.

Running a business isn’t a piece of cake. It requires brainstorming, proper research and feasibility studies and the time to commit to the venture. Without these, even a large capital may not be enough to guarantee a successful business.
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Wednesday, February 19, 2014

Footwear Not to Wear to the Office

With so many options in wholesale shoes online available, what should career women wear at the office? Actually, the bigger question is, what should they NOT wear? Varieties of shoes abound, and there are quite a lot of kinds that will definitely not look good when worn in the office.

Here are some of Shoes not to Wear to the Office:

  • Shoes with bows and sparkling embellishments


Why Not: Do you see a bow in your shoe? Does your pair rival the sparkle of disco balls and glitter on a Christmas tree? Then, you cannot definitely wear these pairs to the office! Office footwear should be conservative, and while the modern times have loosened rules on what can be worn or not in the office by a bit (at least, women can now wear pantsuits and men need not wear a jacket the whole time), there is still a very visible line between what is acceptable and what is plain and simple loud.

Bows can be worn on your hair, but on office footwear, that would look too casual. Anything that sparkles and shines too much would give the impression of immaturity, and that’s one image you want to avoid in the office.

What to Wear Instead: If you want something more stylish than just a pair of pumps or flats in one tone, you can have a discreet small ribbon on the shoe. Just make sure the design detail is kept at a minimum and in the same color as the shoe. As for sparkles, simple: N-O.

  • Flip flops

Why Not: If you are in the beach, during the summer or in the tropics, then it’s high time for you to strut in those thong slippers or flip flops. But the thing is, you are not in the tropics, and you are not in the beach. Flop flops do not match any office attire, unless you’re coming to work wearing shorts and a bikini top with a lei and a welcome drink. Save your flip flops for your Hawaiian vacation.

What to Wear Instead: If you want to keep a more casual feel on your office get-up, then wear flats. That’s the most causal; you can get without looking unprofessional.

  • Stilettos


Why Not: Those pointy-heeled shoes do give the wearer at least 4 inches of extra height, but who want to look like they’re wearing a murder weapon in the office? Those shoes don’t only look, but can be very uncomfortable to wear, which should be something career women should avoid. I mean, while it is true that they need to look stylish in the office, they also need to feel comfortable, which is, in fact, the main consideration.Not to mention they make that clicking sound on floors that disturbs everyone at the ofice.

What to Wear Instead: If fashion and professionalism should be balanced, the kind of shoe you should consider from the wholesale shoes inventory would be pumps. Pumps have heels, which give the wearer additional height, but also look professional and powerful, not to mention they look right with power suits and office clothes.

Image source: EtsyCitrine's BlogeBay
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Wednesday, February 12, 2014

Commandments for Social Media Use for Businesses

Like all other businesses, your wholesale shoes venture could benefit from the hottest thing in the world of online marketing – social media. But there are some rules, actually commandments that you’d need to abide by to keep these platforms on your side. Here are some of them:

Image source: IT Edge News

Thou shalt blog.

Blogging updates information. A new piece of information is always welcome for reactions and comments. These comments are the ones that would make or break your company. Good comments would provide more chances of being known through sharing of your blog. Not updating your blog would let readers forget your store ever existed.  So to protect your company, better have interesting blogs released in a timely manner to make people hungry for more.

Thou shalt create authentic profiles.

There are a lot of fakes online and one must be careful not to be identified as one. Have a site that is credible. Make it look professional. Also showcase your products at their best. If you are selling shoes, then you need to blog about wholesale shoes that would inform customers about your promotions. These are sure ways to let customers know your store is legit.

Thou shalt have a dedicated person or team running your platforms.

Having a dedicated team running the platforms that you have utilized would ensure that the said media are well cared for. Your team would respond to queries and address complaints. They can also deal with any kind of problem that can arise like a server that is down or a site that is not accessible. These technical problems are best handled by experts in the field of social media.

Thou shalt not use social media to fight with anyone, even with trolls.

Fighting does not amount to anything. When you fight online, it would mean that your company would stoop to their very low level. It is better to ignore negative trolls. As for negative comments, try to address the problem and provide suitable explanation that would not out you and your company is a bad light. Explaining your side is good, but never whine nor complain and just stick on how the problem can be solved. Sarcastic and snarky are images that don’t bide well with how your company should be viewed as.

Thou shalt diversify your content being posted on various platforms.

Posting on one platform is not a good idea. This would limit your influence online. Not everyone would be using a particular platform anyway so better choose the social media that have plenty of users. It is better to post in different social media for wider influence than one medium with a limited one plus popularity of social media is unpredictable, one minute it is popular, the next it isn't so to be on the safe side, use different platforms.
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Wednesday, February 5, 2014

Get Your Shoe Vocabulary In Check

Women’s shoes wholesalers have to be in-the-know of all terms pertaining to wholesale shoes for women. You can't really have a business like this without knowing what your products are. So, get your women's shoes vocabulary by reading below: 

Ankle Strap
A style of footwear with a strap attached at the rear end of the shoe that encircles the ankle.

Ballerina Flat
ballet-style flat shoe that is good for everyday wear. These wholesale shoes can be dressed up or down, depending on the occasion. Its versatility makes it a best-seller.

A style of footwear that extends above the ankle and above. This type of wholesale shoes sells out fast!

Known as a shootie or a shoe-boot, this is a boot that has the style of a shoe that does not go beyond the ankles.

D’Orsay (“door-say”)
A type of pump with one or both sides cut.

A rubber-soled sandal with and a woven rope or a similar material covering the wedge or the sole area.

Kitten Heel
A tapered low heel with a narrow base.

Mary Jane
A low-heeled shoe characterized with a strap that goes across the instep. The Mary Jane will  never go out of style, so be sure to stock up for your wholesale shoes business.

A slip-on shoe with a soft leather bottom with visible stitches.

A low-heeled shoe that covers the entire foot with laces tied over the instep.

Peep Toe
A style of footwear characterized with a narrow opening at the front, slightly showing the toes.

A shoe or a sandal bearing a high and thick sole, usually with high heels to adjust to the thick sole. Women love this type of wholesale shoes because it gives them height without the pain.

A slip-on type of shoe with no fastenings, usually having any heel height. Another women’s wholesale shoes classic!
A type of footwear fastened by straps.

A style of footwear with a strap attached at the rear end of the shoe that encircles the heel.

Sneaker/Running Shoe
A comfortable and lightweight shoe with a rubber sole, usually used for athletics.

A heel that follows the shoe’s contour, extending from the back of the shoe to the front, filling the entire shank portion; heel may be of any height.
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