Five Ways of Appeasing Angry Customers

Customers can get angry or dissatisfied for a lot of reason. Unmet expectations, orders failed to be delivered on time, rude store staff or long waiting time are just some of the things that can really tick off any customer.

As you transact with different people in a physical setting or even online, there will be people who will feel dissatisfied about your product or services. Although some issues can be resolved quickly, there will be times when misunderstandings escalate ending up causing your customer to feel angry.

When this happen, it’s important to know what you should do to effectively contain the situation. When someone starts to create a scene or engage your staff in a heated confrontation, you’ve got to know how to keep your grounds and appease angry customer as soon as possible.

Here are some tips that can help you deal with impassioned customers in your wholesale shoe store.

1.    Be prepared

You will never know when these kinds of situation will happen, you may even wish it never does, but being prepared can help resolve issues quickly and can reduce any damage it has on your wholesale shoes business. Train your staff on how to give a quality customer service and design a protocol that they can follow when they encounter angry customers.

2.    Act quickly

Your ability to respond quickly and efficiently would be tested in this scenario. When there’s an upset customer on your retail store, respond quickly to assist and resolve their complaints. The longer they wait, the more they seethe.

Approach your customer and apologize for any inconvenience then let them air out their concerns without interfering. Being there and responding quickly can show your responsibility as the owner and will encourage your customer to calm down and let you handle the situation. If needed, you can invite them to go inside your office or on one corner of the store to get as much privacy and to avoid disturbing other customers inside your store.

3.    Keep the tone of your voice gentle and sympathetic

Not all customer complaints can be justified. There will be other people who would just feel unhappy over small things that may mean nothing to others. But no matter what the situation is, you have to realize that they need your sympathy and they expect you to listen to them to value their opinions.

Talk calmly and slowly to keep arguments from escalating. Showing sympathy to your customer is often the first step in resolving any issue with an angry customer.

4.    Show accountability and responsibility about the issue

When you approach an upset customer, always make sure to give your name to establish connection with them. As you hear their complaints it’s important to let them feel that you or the store manager is responsible over any issue that may happen in connection with your business.

5.    Ask for contact information

Some complaints may not be resolved right away. When this happened, you have to make sure that your customers will be updated with all the actions taken to address her concerns. Ask for their email address or mobile numbers so you can reach them once their problems is resolved.


Before ending any conversation with your customers, always ask if there’s anything else that you can help them with. Don’t forget to thank them for their time and apologize once again for any inconvenience brought to them by this issue. Follow these tricks to appease angry customers and use this experience to make your business grow and learn more about handling your dear shoppers.

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How to Choose the Type of Shoes to Sell at Your Store

Setting up a shoe shop can be really hard. But what makes it even harder is the fact that you need to choose the type of shoes to sell at your store. If you’re buying wholesale shoes for women and men, then there’s a possibility that you won’t get the chance to return them if these shoes don’t sell.

Before you make your choice on which shoes to pick, here are some factors you may want to consider first:

Your target market 

Number one factor in picking your shoes should be your target market. Who are you hoping to sell these shoes to? Who buys shoes the most in your area? Are you hoping to cater to those who have more money? These are just some questions you should be asking yourself. Once you’ve answered this, you’ll know whether you should buy high heels, sandals, boots or more. This should be easy; after all, your market will wholly decide what type of shoe store you’d like to open up.

The location of your store

While your market may be the number one factor in picking out the type of shoes, the location of your store can also be an important factor. If you’re setting up shop at a nearby beach, then most likely, your customers will be looking for sandals, slippers or anything you can wear on the beach. If your shop is located in a place where it gets cold during winter, different types of boots may just be a popular choice for customers.

The latest trends 

Just like clothes and jewelry, shoes also vary, depending on the latest shoe trends. What did Taylor Swift wear to her last event? What was Miley Cyrus donning during the opening of her new movie? It may help to read celebrity fashion news once in awhile. Sometimes, once a celebrity wears a pair of shoes, everyone else wants it and you can easily make money on this if you’re quick to catch the trend. Look for wholesale shoes distributors who are as concerned about the latest trends as you.

Here’s a little business tip: don’t buy all of your shoes at the same time. Trends change by the season and sometimes, a type of shoe just doesn't cut it anymore. Shoe stores have to learn to change and develop, depending on what’s needed and wanted by their market.

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You Shoe Business in 3, 2, 1...

Establishing a business from scratch can be very hard and risky – especially when it comes to the budget spent on setting up the company and getting the capital to begin with. When you’re starting up a store to sell shoes, you’ll need to undergo a lot of things first.

Besides going through several feasibility studies, you’ll need to go through three steps in order to set up your shoe shop.

Image Source: North Shoes

First, to ensure the success of a store, choosing the right company to partner with is important. You need to find a shop that can provide you with wholesaleshoes for women and men, if you decide to sell to both markets. But before you can go with any store, you need to know if this partner can provide you with quality, comfortable and stylish shoes without causing your business any trouble. While shops with less experience may offer cheaper prices, they may not be able to provide the right customer service that you deserve. In the same way, just because a supplier sells expensive wholesale shoes, it doesn’t mean they can also provide the service and quality you desire. Choosing the company to partner with is essential to your business.

Second, you need to consider your budget. Starting a business is not an easy venture. If you don’t have enough money to fund your business, you may not be able to get your shoes on hand. Maybe you can settle for co-signing products instead or going for a pre-order basis of orders. If you set enough budget for your initial capital, you may be able to purchase your first set of shoes for sale.

Third, now that you have your budget and a company to partner with, it is now up to you on how to choose the shoes to purchase. If you’re targeting women, it’s always best to keep a look out on the latest fashion trends of celebrities. Usually, people like to find affordable, but similar versions of these shoes so you can look for these from your supplier. Those who want to target men will always require the basics – slippers, loafers and black shoes – the pairs of shoes common for men.

Running a business isn’t a piece of cake. It requires brainstorming, proper research and feasibility studies and the time to commit to the venture. Without these, even a large capital may not be enough to guarantee a successful business.

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