Flats are Back

As the spring edition of the New York Fashion Week 2014 proclaimed, it seems that flat shoes are back in vogue. Many designers used flat shoes to display their expensive and elegant designs in their fashion shows, even those who are into haute couture. For businesses into wholesale shoes for women, this is the perfect opportunity to move flat shoe stocks. On the other hand, for fashionistas who don’t really love being in heels all the time, this trend is a welcome treat.

So, here are some pointers for those who want to join the bandwagon and wear some flat shoes. After all, just because it’s trendy doesn’t mean anybody can just wear them without careful consideration of some factors!

How to Wear Flat Shoes               

Skirt length is important

Flats are worn best with short skirts that are at least an inch above the knee. With short skirts, you will still be able to create the illusion of having longer legs even without the help of height usually provided by heels of your footwear. While wearing flats with short skirts is very chic, pairing flat shoes with very long skirts is the exact opposite. The combination of long skirts and flat shoes will not give you a flattering silhouette.

Choosing the right pants

When wearing pants, flats are best paired with capri pants or cropped pants. You may also wear pants that are longer but the length should just be enough to graze the top of your foot. If the hem of your pants even just grazes the back of your shoe, it will make your look more on the shabby rather than chic side. Slightly flared pants as well as straight cut pants also work well with flats especially those that have pointed toes. Tight pants such as skinny jeans and leggings may also work well with flats but this combination offers more misses than hits especially for those who are too skinny.

Get the current styles and avoid being dowdy

If you are into buying wholesale shoes, it is best to know first which are the latest styles and go with them. Choosing styles and designs that are out of season will be such as waste as they will just end up in making you look dowdy instead of being on top of the trend. Find out as well the embellishments that are hot for the current season, whether these are metal buckles or bows made from lush fabrics. The colors and materials used can also determine whether a pair of flats is dazzling or dowdy.

Image Source: lookbook

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Display Ideas for Stores Selling Wholesale Shoes

Last time, we offered tips on how to create catalogs for online wholesale shoe stores. This week’s post is instead dedicated to offline sellers of wholesale shoes. When starting a wholesale shoes store, it’s important to have creative display ideas to engage customers to buy wholesale shoes. A strategically-planned wholesale shoes display should be eye-catching and functional, making walk-in customers buy wholesale shoes they didn’t plan on buying in the first place. Here are some fun ideas to get you started:

1. Window displays – When choosing a location for your store, pick a shop that has a window facing the street. Windows are a great means to create foot traffic and not utilizing windows is a great waste of space and opportunity. Display the latest arrival of wholesale shoes in windows so customers will notice them when they glance at your shop. Establish eye level from the street and not from inside the display case. Windows should also be maximized to show the inside of your store so make sure not to block the view of the rest of the store. At night, make sure that the display case is well-lit. A low level of lighting should be sufficient without raising the electrical bill.

2. Mannequins – Children may be scared of them but adults certainly appreciate their presence. Mannequins are perfect for wholesale shoes stores because owners can fit wholesale boots or wholesale high heels with absolutely no limitations. Mannequins show how wholesale shoes look on a human form and customers can easily see that without the need to fit a pair or two.

3. Theme displays – Theme displays are perfect for holidays. For example, during spring, display wholesale sandals or wholesale flats in various shades to celebrate the season of colors. With a unified theme, it helps anchor the wholesale shoes you want to sell. Make sure to visit competitor stores to avoid duplicating their themes, if they do have one.

4. Long walks – This is helpful if you have pairs of wholesale shoes you want to sell. The trick is to put cheaper pairs of wholesale shoes in plain sight while putting the hottest wholesale shoes as your frontrunner. Visitors will then need to see these pairs first before getting to their intended item of purchase.


Remember, how you display wholesale shoes in your store reflects the commitment you have to your business and customers. Also, keep in mind that no matter how strategic your displays are, if customers are not treated well, they still won’t buy any goods from you. So, show appreciation, smile and say thank you. It’s the best (and cheapest) way to keep customers coming back for more.

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Wholesale Shoes for the Professional Woman

It’s a dog-eat-dog world out there, especially for a career woman. Wearing the right kind of footwear plays an important role as they make a mark in their professional lives. The shoes give it all – it denotes taste and leaves an impression on employers, clients, and colleagues.

For wholesale shoes resellers out there, it is about time to offer women the right kind of wholesale shoes that will never compromise credibility for fashion.

Wholesale pumps are classics. Any woman will never go wrong with owning a pair of wholesale pumps. Be it pointy or round-toe, wholesale pumps speak of simple class and elegance. Do not, however, offer animal-inspired or bizarre colored wholesale pumps as these are and never will be professional.

For women out there who find wholesale pumps too conservative, a better option would be peep-toe or sling back wholesale shoe. This shows a little bit of skin without giving away professionalism.

For lovers of wholesale boots, it is best to stash these wholesale shoes styles at the back of your closet, as these would not look good in the workplace. One may get away with simple-styled wholesale boots only if worn underneath dress pants.

While any woman would rather wear wholesale flats for extreme comfort, flats will not look great on client calls, board meetings, and office functions. However, wholesale shoes resellers may still offer flat wholesale shoes for women as an alternative as this can be worn during regular days spent in front of the desk or when walking outside.

As for colors and patterns, it is best to stick to the basics. Black wholesale shoes are the most accepted. You may want to throw in a few wholesale shoes in the neutral shades like gray, brown, tan, burgundy, and navy blue. In designs and patterns, go for plain leather.

Remember, a work place is not the venue to showcase individual style and flair. Professional wholesale shoes should reflect a woman’s sound taste and should always be on the elegant side. With the many available wholesale shoes styles to choose from, any woman can always make a commanding yet professional fashion statement. 

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