The Dos and Don’ts of Handling Customer Complaints in Your Shoe Store

Every once in a while, any kind of business will encounter a customer who aren’t pleased with a product or services she get. That’s completely inevitable. Like we always say when we’re faced with difficult situations, we can’t really please everybody. But in wholesale women’s shoe business, handling a complaining shopper is crucial to the image of the company and the overall shopping experience of your customers.

The way your company responds to complaints can have a great impact in your business. Train your shoe store staffs about the proper way of dealing with your costumers and make them aware of the proper procedure of handling complaints so you can properly address it before it escalates.

Here are some Dos and Don’ts of handling dissatisfied customers.

Do: Listen and Listen well

Most of the time, when people voice out their complaints, some store owners tend to be defensive about their business that they fail to sincerely listen to their customers. Sometimes, just staying calm and hearing out your customers can make a lot of difference. Understand their valid points and acknowledge that they have the right to complain if they find anything unsatisfying about the shoes she purchased. 

Don’t: Get into an Argument

Arguing will get you nowhere and may even damage your relationship with customers permanently. Most of the time, a customer will only complain because something made her rightfully upset and dealing with an upset person can be a little tricky. Always try to keep your cool and try not to get into an argument you cannot resolve.

Do: Go the extra mile to resolve complaints

Addressing complaints can go for hours and can even jeopardize your whole business transactions. However, this is not enough reason to just shove off the complainants and play deaf about their concerns. Instead, if they complain about a wrong shoe size or damaged product, make them feel better by giving the extra attention and going extra mile about their requests. This way you can make a great opportunity to build customer relationship out of her complaints.

Don’t: Think it’s no big deal

We all try to provide quality customer service, we get our supplies from a reputable wholesale shoes store and we’re pretty confident about the quality of our products. But the thing is, there are some people that will complain one way or another. And even if that complain only comes from one person, it doesn’t mean that you can’t just shrug it off and ignore it. You don’t want to have your name in review sites and see how bad you handle a customer complain all over the internet.

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How to Prepare Your Shoe Store for the Opening of the School Year

Now that it’s August, the last month of vacation for most students, this means that people will soon be thinking of buying their supplies for the start of school. For businesses, this means they should be prepared to provide for their customers. Stocking up on wholesale women’s shoes will help you provide for the upcoming gaggle of people who will all be looking for shoes for school.

good for school?

But before you can make your purchase, you should know some very important factors first. These factors may definitely affect the success of your sales.

Find out if there are nearby schools in your area

As a shoe store, you should always be aware of the companies, organizations and schools around you. Most likely, people who work or go to these places are those who will also drop by your store. To prepare for the opening of the school year, you need to know if the schools in your area have uniforms or required shoes for the students. If they do, you need to be prepared to sell these specific shoes. Usually, private schools will require black shoes. Some may be stricter (considering the height of heels, the type of shoes, etc). If you want to sell well during this critical period of a shoe store, you should know the different requirements. This way, you can invest on shoes within the specific requirements.

Check out the various school trends of celebrities and fashion magazines

On the other hand, public schools don’t really have specific uniform requirements. Instead, the students rely on the latest fashion trends. In order to make sure your shoes sell well for the opening of school, check out the latest trends in fashion. You can also watch famous movies and TV shows to see what celebrities are currently wearing. Ceriwholesale offers a wide selection of wholesale shoes featuring new styles and designs fresh from fashionable Hollywood celebrities and models.

Take into consideration the weather and location of your store

Despite the huge factor that celebrity trends may provide to the sales of shoes, never underestimate the effects of the current weather and location. Places with cooler weathers are more likely to have different fashion trends than those with hotter summers. Boots will be more popular for cold places during the start of the season, while open shoes are likely to be more popular if your area is still enjoying the summer heat.

Remember, in order to make sure that your shoe shop sells well, you have to consider what your clients and customers want. The more you’re updated about the latest fashion, the bigger the possibility for you to increase your sales.

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How to Get More People to Come to Your Shoe Store

Shoes have a specific season when they sell the most. For instance, when its summer, shoes that sell the most are those perfect for the beach. Slippers, sandals and anything that can withstand sand will become best-sellers. When it’s rainy and cloudy, there’s a big possibility that fur boots will not make a lot of sales at all. So, when these times come, you have to think of various ways to sell your shoes.

When you’re in business, you have to be creative and smart in order to increase sales, despite the tough times and the constant changes in season and trends. If you can think up enough marketing campaigns and ideas to get through tough times, your business will easily survive and grow.

To help you get started, here are some ways to get more people to buy from your shop:

Offer discounts and sales

People just love discounts and sales. Every time they see that huge percentage mark down at the door of your shop, they’ll immediately flock on over to check out your item. Now, just because it’s not in season doesn’t mean people won’t buy it. If the price is right for them, despite the season, they will buy it. Also offer big discounts for those who will buy wholesale womans shoes. Resellers like to take advantage of discounts so they can offer the product at a higher price in their own store.

Keep up with the latest trends

No matter what season it is in your location, if the hottest celebrity wears it, the market will definitely love it. Put up posters of the latest trends in your store. Get a poster of the hottest celebrity or model wearing a similar pair of shoes and place it right behind the rack. When customers see it, they’ll find the shoes more attractive because they can see their idol wearing it. If you’re desperate to sell some old designs, look through famous movies too. The cast may be wearing a similar pair of shoes and your next customer may just be looking for the exact same pair.

Offer daily promos, freebies and contests

If you can’t offer discounts and sales yet, offer a daily promo or freebie for the 50th customer of the day, or something similar. This way, people will keep coming back each day just to see if they might be the lucky customer to take home a free pair. Get people to spread the word too so everyone in your community and neighborhood will know about the promo and freebie. The more people who know about the promos and contests, the more who will participate.

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Why You Should Order Wholesale Shoes Online

When you start a shoe store, there are many ways you can get your supplies. If you don’t have a lot of capital on hand, you can always sign a contract with a supplier who can co-sign your products. For those who like to re-sell items, you can search for cheap shoes, purchase them and then re-sell them in your store. But for those who want to start a shoe shop with physical store and everything – you may want to consider getting a supplier online instead.

Shoe shopping online Image from woodburywisdom.com

While there are cons to ordering wholesale shoes online, there are definite pros that may be essential to the success of your shoe store.

First of all, online shops offer lower prices than those with physical stores. Since physical stores have to handle overhead costs, their overhead rates are much higher than those who sell from the basement of their own homes. Without all those additional rates and fees to consider, an online shop can afford to provide better prices for each pair of shoes. The lower the price you can get from your supplier, the lower the price you can give your customers. If you can cut your price from that of your competitor, you can easily win the hearts and the pockets of many customers.

Second, in the same way that online suppliers can offer lower prices, they can also offer major discounts compared to suppliers with physical warehouses. If you happen to purchase bulk shoes from an online shop, they can easily give you a good discount that will help you with your costs as well. Not only can you get more shoes with your initial capital, you can also sell your shoes cheaper than other competitors.

Third, if you buy discounted wholesale shoes from an online supplier, there’s a chance that they will have the shoes delivered straight to your doorstep – some even for free! No more having to pick up your stocks from a nearby supplier, you wouldn't even have to spend for gas or make the effort to get out of the house. If you’re currently busy with the shop, you won’t have to take time away from it.

Having an online supplier is definitely advantageous for your business. Just make sure that you have a trustworthy supplier so you can rest easy every time you order from them.

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