Flats are Back

As the spring edition of the New York Fashion Week 2014 proclaimed, it seems that flat shoes are back in vogue. Many designers used flat shoes to display their expensive and elegant designs in their fashion shows, even those who are into haute couture. For businesses into wholesale shoes for women, this is the perfect opportunity to move flat shoe stocks. On the other hand, for fashionistas who don’t really love being in heels all the time, this trend is a welcome treat.

So, here are some pointers for those who want to join the bandwagon and wear some flat shoes. After all, just because it’s trendy doesn’t mean anybody can just wear them without careful consideration of some factors!

How to Wear Flat Shoes               

Skirt length is important

Flats are worn best with short skirts that are at least an inch above the knee. With short skirts, you will still be able to create the illusion of having longer legs even without the help of height usually provided by heels of your footwear. While wearing flats with short skirts is very chic, pairing flat shoes with very long skirts is the exact opposite. The combination of long skirts and flat shoes will not give you a flattering silhouette.

Choosing the right pants

When wearing pants, flats are best paired with capri pants or cropped pants. You may also wear pants that are longer but the length should just be enough to graze the top of your foot. If the hem of your pants even just grazes the back of your shoe, it will make your look more on the shabby rather than chic side. Slightly flared pants as well as straight cut pants also work well with flats especially those that have pointed toes. Tight pants such as skinny jeans and leggings may also work well with flats but this combination offers more misses than hits especially for those who are too skinny.

Get the current styles and avoid being dowdy

If you are into buying wholesale shoes, it is best to know first which are the latest styles and go with them. Choosing styles and designs that are out of season will be such as waste as they will just end up in making you look dowdy instead of being on top of the trend. Find out as well the embellishments that are hot for the current season, whether these are metal buckles or bows made from lush fabrics. The colors and materials used can also determine whether a pair of flats is dazzling or dowdy.

Image Source: lookbook

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Classic Wholesale Shoes Styles That Will Always Sell

A top selling product is not always the trendiest or newest product. A top seller may also be something classic or timeless, something which survives the different fashion seasons. In the case of wholesale shoes, a top selling style is the one that withstands the different fashion trends. It may be a wardrobe staple or a classic style that never goes out of season. As a wholesale shoes entrepreneur, knowing which styles to stock up on does not only mean reading the latest fashion magazines. It is also about intuition and observation.

Here are our tips on which wholesale shoes styles will always be a top seller.

1. Women’s Boots. Women cannot get enough of boots. Whether its ankle boots, mid-calf boots or knee-high boots, women will always find a good reason to buy and wear a pair. A good pair of boots makes a woman feel sexier and more in control. So, as an entrepreneur, you can be assured that your stock of women’s boots won’t stay long in your stock room or warehouse. Keep in mind that there are several different kinds of boots so make sure you have something of each so your boots catalogue will satisfy a variety of tastes.

2. Platform Pumps. Can you imagine an average woman’s shoe closet without a trusty pair of platform pumps? Unimaginable, isn’t it? Wholesale platform pumps are an absolute must in your shopping list for wholesale shoes. They come in many different styles and colors and you do not have to stock up on all of them. Initially, you can stock up on the basic shoe colors—black, beige, nude and some red.

3. Sandals. Sandals are for days when a woman does not really dress up but still wants to look good. Like a good pair of boots, a trusty pair of sandals is a staple in any woman’s closet and that is why it should be a staple in your wholesale shoes catalogue. Again, don’t forget to stock up on different kinds of sandals, in particular dress sandals and casual sandals.

Remember: regardless of color or style, the key to having a top selling wholesale shoes catalogue is to know what your customers wants and desires.

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Calendar Marketing Tips for Wholesale Shoes Distributors

As a wholesale shoes distributor, there are many traditional ways to advertise your products. The goal, however, is to stand out in a sea of other wholesale shoe suppliers. One under utilized advertising tool you can do this with is the calendar. Initially, this will require some significant printing cost and thorough planning but it can be a long term and durable advertising tool. In addition, a calendar is also a functional household item so your customers will feel that you are adding value each time they purchase from you. The idea here is to give away a free calendar for every time they buy wholesale shoes from you. Here are some tips to maximize the use of a calendar for your advertising and marketing campaign.

1. Highlight “important” business dates. Keep your customers informed about your special business activities such as promo dates and launching of newly arrived wholesale shoes items. This will help them incorporate these events into their own schedule. In this way, you can also create a sense of anticipation for your events and your customers will feel more connected to your company.

2. Feature a wholesale shoe item for each month. Choose one item and make it the featured item for the month. Do this for all 12 months. To make it more interesting for your customers, you can offer these items at a discount. Just make sure that each footwear you feature is relevant to the most commonly celebrated event each month. For example, feature wholesale bridal shoes in June and maybe different kinds of red wholesale shoes during the love month.

3. Include coupons. This makes your calendar more valuable and more useful to your customers. Plus, it gives them a sense of exclusivity since only your customers can get calendars. This is a subtle way to boost sales because buyers are more inclined to buy a product with a discounted price tag.

4. Provide useful information. Include shoe care tips as well as fashion ideas. This will ensure that your customers will have more than one reason to look at your calendar. This also makes your calendar something that they will truly look forward to.

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Display Ideas for Stores Selling Wholesale Shoes

Last time, we offered tips on how to create catalogs for online wholesale shoe stores. This week’s post is instead dedicated to offline sellers of wholesale shoes. When starting a wholesale shoes store, it’s important to have creative display ideas to engage customers to buy wholesale shoes. A strategically-planned wholesale shoes display should be eye-catching and functional, making walk-in customers buy wholesale shoes they didn’t plan on buying in the first place. Here are some fun ideas to get you started:

1. Window displays – When choosing a location for your store, pick a shop that has a window facing the street. Windows are a great means to create foot traffic and not utilizing windows is a great waste of space and opportunity. Display the latest arrival of wholesale shoes in windows so customers will notice them when they glance at your shop. Establish eye level from the street and not from inside the display case. Windows should also be maximized to show the inside of your store so make sure not to block the view of the rest of the store. At night, make sure that the display case is well-lit. A low level of lighting should be sufficient without raising the electrical bill.

2. Mannequins – Children may be scared of them but adults certainly appreciate their presence. Mannequins are perfect for wholesale shoes stores because owners can fit wholesale boots or wholesale high heels with absolutely no limitations. Mannequins show how wholesale shoes look on a human form and customers can easily see that without the need to fit a pair or two.

3. Theme displays – Theme displays are perfect for holidays. For example, during spring, display wholesale sandals or wholesale flats in various shades to celebrate the season of colors. With a unified theme, it helps anchor the wholesale shoes you want to sell. Make sure to visit competitor stores to avoid duplicating their themes, if they do have one.

4. Long walks – This is helpful if you have pairs of wholesale shoes you want to sell. The trick is to put cheaper pairs of wholesale shoes in plain sight while putting the hottest wholesale shoes as your frontrunner. Visitors will then need to see these pairs first before getting to their intended item of purchase.


Remember, how you display wholesale shoes in your store reflects the commitment you have to your business and customers. Also, keep in mind that no matter how strategic your displays are, if customers are not treated well, they still won’t buy any goods from you. So, show appreciation, smile and say thank you. It’s the best (and cheapest) way to keep customers coming back for more.

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Create an Online Wholesale Shoes Store With These Tips

More and more business-minded people are starting to get the hang of setting up an online store to sell wholesale products. Wholesale shoes are one of the best-selling products should you decide on starting your own business. With a website, visitors can browse through pages and pages of wholesale shoes and purchase conveniently through online payment and shipping. To set up an effective wholesale shoes store, get started with these easy-to-do steps.

1. Online store start-ups do not need to be expensive and complicated. You would be surprised to know that many beginners can now operate websites from their own homes. The first step is to look for an affordable web hosting service that can meet your specific needs. The main factors to look for are unlimited bandwidth and storage capacity to allow you to expand your wholesale shoes business in the future. Additional options include shopping cart capabilities for an easier set-up.

2. With a webhost comes a domain name. Once you’ve accomplished the first step, the next thing to do is construct the website. The content management system of your webhost should provide you with themes and select one which is appropriate with the product you’re selling – in this case, wholesale shoes. These systems often have templates where you can easily fill in with the appropriate information and then customize for your business’s needs. Detailed product descriptions and full color photos are a must, especially for retailers who want to see different styles of wholesale shoes.

3. Find out the type of payments you want to accept for wholesaling shoes. Research the different shipping options you can offer by looking at private shipping carriers and government post offices. Tracking packages is also an important feature you should explore. When deciding on the payment options, consider the cost of merchant accounts against potential sales to get the best value for your money.

Consult with other ecommerce owners to ask about other services you might need. Starting up a wholesale shoes store is an easy process that can be changed as your business expands. These simple steps are bound to get you started and help you set up your business right from the comfort of your own home.

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Wholesale Shoe Trends for 2011

How time flies! In a few weeks, we officially say farewell to 2010 and welcome 2011. During the course of this year, many wholesale shoe trends came and went. Now, as we ring in a brand new year, it’s time to look forward to trends that will make waves in the coming year.

Staying afloat in the wholesale shoes business has a lot to do with fashion foresight and here at Ceriwholesale, we want you to be ahead of the fashion pack. So, ladies and gentlemen, it’s time to take notes, because we are compiling a list of the wholesale shoe trends to watch out for in 2011.

1. Multicolor. Already, this year’s runways are filled with cheerful and vibrant hues of footwear. This trend is expected to continue well into the coming year. Make sure to stock up on multicolored wholesale shoes in various styles. Fashionistas will certainly enjoy the challenge of matching their shoes with their outfits.

2. Flat sandals. This year, gladiator sandals were popular, but another sandal style also took the spotlight—the ankle cuffed style. This is one piece of classic footwear that should be essential to your wholesale shoes collection. Flat sandals are critical to in any woman’s wardrobe. They’re great with various outfits—from casual jeans and tees to maxi dresses.

3. Clogs. Not everyone is a fan of heeled clogs, but you should consider including them in your wholesale shoes catalogue for the next year. Heeled clogs are a fresh alternative to the traditional high pumps and we can expect them to be trendy in the upcoming fashion season.

4. Kitten heels. Kitten heels may not be as popular as much as their more popular cousins, but they are slightly more comfortable and just as glamorous and fashionable. Your customers will surely appreciate having this option when they browse through your wholesale shoe catalogue, so make sure this is on your list for next year.

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Tips When Selling Wholesale Shoes on eBay

If you are a novice wholesale shoes entrepreneur, selling on eBay is a great starting point for you. As an established and well-known online marketplace, eBay provides you an instant audience for you to present your products. The downside to this is that there are a hundred others like you who are also vying for attention from the same audience.

While your wholesale shoes may be genuinely better than the competition, you need to be smart about marketing your products on eBay. Here are some tips to help you get a head start on successfully selling wholesale shoes on eBay:

1. Create Witty Titles – Put yourself in a potential customer’s shoes. If you were the one searching for wholesale shoes online, what keywords would you type? Maximize the allotted characters by avoiding unnecessary symbols and even punctuation marks (use punctuation marks sparingly, only when absolutely necessary). These symbols may negatively affect the search system and you can end up excluded from the search results. Remember to separate keywords with a single space and always capitalize the first letter of every word in your title. One safe way to stand out is to check other listings for wholesale shoes and find a trend in the way they type in their titles. Do the opposite (without breaking the aforementioned rules) so that when all the search results come out, you’ll have better chances of standing out. Also take time out to think about your description. Make it clear and concise, without skipping any important details like shipping fees and shoe specifications. Anything written haphazardly can create the impression of unprofessionalism.

2. Take Good Pictures – Don’t just point and shoot. Consider composition, lighting, etc. No matter how convincing your description sounds, if your picture does not live up to it, then you’ll just end up with a doubtful customer who will go look for wholesale shoes somewhere that seems more reliable.

3. Maximize eBay’s Features – Don’t just use their templates; customize whenever you can. Remember, the goal is to stand out in a sea of wholesale shoes suppliers.

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Wholesale Shoes for the Professional Woman

It’s a dog-eat-dog world out there, especially for a career woman. Wearing the right kind of footwear plays an important role as they make a mark in their professional lives. The shoes give it all – it denotes taste and leaves an impression on employers, clients, and colleagues.

For wholesale shoes resellers out there, it is about time to offer women the right kind of wholesale shoes that will never compromise credibility for fashion.

Wholesale pumps are classics. Any woman will never go wrong with owning a pair of wholesale pumps. Be it pointy or round-toe, wholesale pumps speak of simple class and elegance. Do not, however, offer animal-inspired or bizarre colored wholesale pumps as these are and never will be professional.

For women out there who find wholesale pumps too conservative, a better option would be peep-toe or sling back wholesale shoe. This shows a little bit of skin without giving away professionalism.

For lovers of wholesale boots, it is best to stash these wholesale shoes styles at the back of your closet, as these would not look good in the workplace. One may get away with simple-styled wholesale boots only if worn underneath dress pants.

While any woman would rather wear wholesale flats for extreme comfort, flats will not look great on client calls, board meetings, and office functions. However, wholesale shoes resellers may still offer flat wholesale shoes for women as an alternative as this can be worn during regular days spent in front of the desk or when walking outside.

As for colors and patterns, it is best to stick to the basics. Black wholesale shoes are the most accepted. You may want to throw in a few wholesale shoes in the neutral shades like gray, brown, tan, burgundy, and navy blue. In designs and patterns, go for plain leather.

Remember, a work place is not the venue to showcase individual style and flair. Professional wholesale shoes should reflect a woman’s sound taste and should always be on the elegant side. With the many available wholesale shoes styles to choose from, any woman can always make a commanding yet professional fashion statement. 

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Why Nude Wholesale Shoes are Worthwhile Investments

With new trends in women’s shoes coming in left and right, retailers and resellers of wholesale shoes for women are left clueless as to what styles of wholesale shoes to purchase next. While we have given you a list of shoes every woman should own and what every retailer of wholesale shoes should have, there is one shoe type that is and will always be considered a worthwhile investment – wholesale shoes in nude hues.

Why?

First of all, wholesale shoes in the brown and beige color spectrum are considered must-haves this spring and summer. Aside from the bright colors spring and summer are known for, nude shoes were very prominent on fashion runways. With women wanting the latest shoe styles for the new season, nude wholesale shoes are guaranteed to be a hit. 

Additionally, wholesale pumps and wholesale sandals in brown hues will never go out of style as they are classics. As new trends come and go, these wholesale shoes will never be passé. Time and again, wholesale shoes in these colors will forever be present in any woman’s shoes closet.

While black wholesale pumps are the wholesale shoes equivalent of the little black dress, nobody ever said there could only be one LBD. Tan/beige/brown colored wholesale shoes go with virtually anything in the color spectrum. They can work with anything from long days at the office to fancy dinners and just about anything in between. Wholesale shoes in nude tones are elegant and simple; sexy yet unassuming.

Lastly, petite women are in for a treat as nude toned wholesale shoes come with persuasive leg lengthening powers. Slipping into a pair of nude shoes give women a longer and leaner look that’s bound to make them strut the streets like a runway model.

Smart and sassy, wholesale shoes in nude hues will fit any style, personality, occasion or season – definitely a winner!

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