Wednesday, October 31, 2012

How to Save on the Shoe Sale Rush for Halloween

During Halloween, everyone seems to be rushing to get that perfect pair of shoes to complete their Halloween outfit. As a retail shoe store, you might be having a hard time trying to get all the stocks in before everyone starts panicking. But because you’re buying everything a few days before the event, you end up paying a whole lot of money just because you need to give your customers what they want. In order to save yourself the money and time rushing to get things to your shop before the Halloween rush, here are a few tips you might find useful.

wholesale women's shoes
Halloween Boots

1. Buy the shoes 1-2 months earlier

Never join other people when it comes to rushing for the things they need. The price of the supply always doubles whenever the occasion approaches and if you buy your stocks a day or two before Halloween, not only will you be hassled by your customers, but you’ll also be one of the last to put up Halloween stocks. Always make the point to buy your stocks a month or two earlier. The prices wouldn’t have gone up just yet and you can still ask for a discount if you’ll be buying wholesale women’s shoes.

2. Sell boot covers

Not everyone has the money to buy a new pair of shoes. So instead, you can sell boot covers. Whether you make them yourself or you have someone else make them for you, these boot covers are helpful in making a Halloween cover without having to buy a new pair of shoes.

3. Sell shoe clips

Shoe clips are similar to boot covers. They can be made to clip onto your shoes so that you don’t have to buy a new pair. The best thing about shoe clips is that they are very cheap, perfect for anyone who doesn’t have plans to wear the shoes for too long.

4. Hold promos a week or two before

People like to panic buy just before the event itself. To push them to buy earlier, hold a discount or promo for your shoes a week or two before Halloween. Not only will you save yourself the midnight rush of Halloween, but you can also save them the traffic and the amount of people who will come into your store to buy costume shoes on the day of the event.
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Tuesday, October 30, 2012

A List of Possible Real Halloween Costume Shoes

It’s hard to run a shoe business. You need to make sure that every design of the shoe you get is popular and fashionable so that you won’t have to worry about shoes being stocked up in the storage room. You have to ensure that everything you sell is made out of good quality with pretty designs. Otherwise, you could lose a lot of money when you don’t sell the shoes. Before you go to your supplier to buy wholesale women’s shoes, you should take a look at this list to know which shoes are currently a few of the ugliest and scariest shoes in the fashion industry.

1. Shoes for goats?

Goat Heels

Do you want to be targeted by PETA? No? Well then you definitely should avoid buying this for your retail store. Look at those shoes! Unless they’ll be decorating their house (hopefully, not with something so drastic and depressing!) or displaying it for some kind of exhibit, that’s the only time anyone would really buy those shoes. Designed by Iris Schieferstein, these heels were made with the inspiration of dead animals.

2. Armadillo Heels

Designed by the controversial, but talented shoe designer Alexander McQueen, these armadillo heels are pretty intriguing, but only because Lady Gaga wore them in Bad Romance. Now, besides those times, these heels are pretty treacherous. Especially for your feet. Unless you can walk in these stick high heels, you should definitely avoid getting these shoes for your store.

3. Feet springs

Do you want boots? Because these feet springs are far, far from the ordinary type of boots known by most people. Yes, these boots from Zaha Hadid for Lacoste are actually pretty creative. However, when you think about putting them on, you don’t even know where to start! Besides, imagine how uncomfortable these shoes would be.

4. Gaming shoes

There’s just something so cute about these gaming shoes. But like the hoof shoes, these should only be displayed or used as decoration. At least, compared to the hoof shoes, these gaming shoes look slightly more entertaining than drastic. Still, no one will actually wear these shoes. Not just because they are heavy and twice the size of an actual shoe, but also because there are too many prettier shoes out there.

Scary Beautiful Heels

5. Beautiful, but scary

This beautiful pair of shoes may look classic in its exterior. But when someone actually starts wearing it – they are truly one scary pair of footwear. This collaboration between Leannie Van Der Vyver and Rene Van Den Berg is designed to have the foot backwards, pointed straight down, while the shins lean on the heels. Yes, this is not an ordinary type of shoe.

These shoes are pretty creative and amusing. But when you’re selling shoes on a retail basis, they’re not the kind of shoes you want.
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Wednesday, October 24, 2012

5 Recommended Shoes For Your Halloween Costume

It’s that time of the year again! Lighted pumpkins, scary stories, creepy faces and dark cloaks. Nothing like a day of the year when it’s actually legal to scare somebody. Now that it’s that time of the year, you need to prepare your shoe store for the people who will be looking for something to complete their look. Since this is the time when people need something for their Halloween costume, you need to know the different types of shoes popular during the occasion.

Instead of the usual stocks of wholesale women’s shoes that you buy, stock up on these kinds of shoes to satisfy the annual scare-fest lovers.

wholesale women's shoes
Boots for Halloween


Of course, boots are the number one type of shoes wanted during Halloween. Could there be anything darker than a pair of shoes that wraps your whole feet and even thighs (thigh high boots)? Besides, if you have boots for sale in your retail store, you can easily suggest simple costumes to your customers. Famous cloaked costumes usually require boots. Even superheroes require boots. But the best thing about these boots is that even if Halloween is over, you’d still be able to sell them well, especially because the weather is getting colder, due to the upcoming winter season.

Platform heels

Now, besides boots, black platform heels are also very popular. Platform heels are those shoes with its own layer at the bottom of the shoes itself. This doesn’t just give the shoes extra height; it also makes it easier for the wearer to walk heels with an even bigger height advantage. These shoes are great for costumes like female superheroes and rockstar icons.

Spiked shoes

Nothing like spiked shoes to scare other people, right? This is a good thing, because today, high heels with spikes are actually very stylish. If black is too dark for your costume, Ceriwholesale also has other stylish spiked shoes that may be appropriate for Halloween parties.

Dark colored flats or sneakers

One of the fun activities that some people do on Halloween is to play a game of the Walking Dead where zombies chase people around town. For those who will be joining this game, it is best to buy flats or sneakers instead. After all, you can’t really run fast if you’re wearing high heels. Flats or sneakers will give you the freedom to walk longer and run faster. Now you can definitely outrun those zombies.

Halloween is fast approaching. Make sure that you don’t run out of stocks for these shoes so you can sell them to those who are looking for shoes to their Halloween party.
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Tuesday, October 23, 2012

Tips for Protecting Your Feet From Office Footwear

Footwear is one of the most important things you need to consider when you want to make an impression. Sure, clothes are very important because they make up 3/4s of the outfit. But in order to complete your outfit and the impression you want to make on your hopefully future boss, you need to wear impressive office footwear. This is why many ladies who work in the office have to find high heeled shoes with shining shimmering colors to impress their bosses. Unfortunately, this is also the same reason why many women find themselves hurting their feet.

wholesale women's shoes
Protecting Feet From Office Footwear

Before you buy wholesale women’s shoes to sell at your retail store, share with your customers how they can protect their feet from tight, office footwear.

1. First of all, you need to warn them about shoes with pointed and super narrow toe areas. This is one of the major qualities of an ideal office shoe. However, because it has less space for your toes, it increases your chances of developing neromas and bunions. If you put more pressure on your toes, this will make the process of achieving foot conditions faster. Unfortunately, when you stand upright in a narrow shoe, you put more pressure onto your toes.

2. When you wear a slip-on footwear with an open back (another ideal, stylish shoe for the office), you end up gripping your toe too tightly. As a result, you end up increasing your chances of obtaining hammer toes and foot tension. Instead of picking this type of shoe, you can suggest to your customers to find a shoe with straps wrapped around the ankles or foot. This way, the toes don’t have to do much work to keep the shoe attached to the foot.

3. Now, if the customer’s ankles wobble while they walk, then they need a heel that can help them increase their hip strength. This means that they need a heel suitable enough to carry their weight. Remember, wobbling while you’re walking in heels is not a fashion statement. Get a pair of shoes with suitable heels to prevent any wobbling.

4. If your customer truly wants to improve the conditions of their knees, back and feet, then they should choose a shoe with a lower heel than usual. The height of the heels greatly depends on the height of the customer. However, anything less than 2 inches is good enough. Do remember that putting any amount of height on your heels can do some damage.

As a seller, you should know some things about the shoes you sell. You might not want to scare your customers off, but you need to let them know the risks they’re facing. Besides, they will appreciate any help you can give them.
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Wednesday, October 17, 2012

4 Things You Need to Start a Shoe Business

Did you really think that running a shoe business would be easy? Of course it’s not. There are so many things that you need in order to run a business. You need funds, investors, research and more. But besides the material things that you need for your business, you also need to know if starting a shoe store is right for you. You see, businesses are not easy to come by. Success isn’t easy to reach especially if the business you have is not fit for who you are. You need to be sure that a shoe business is right for you before you start to buy wholesale women’s shoes from your supplier.

wholesale women's shoes
Is selling shoes right for you?

How? Here are a few non-material things you need to make sure that you can handle a shoe business.

1. A love for shoes

Before a person starts a business, they need to be passionate about what they want. For example, a person who loves cars can run a car business. A person who enjoys cooking can start a catering business. In the same way, before you start a shoe business, you should have a love for shoes. Not just any ordinary “I love my shoes” kind of love. But you need to be passionate about it. Passionate enough that you won’t get tired of dealing with shoes for the rest of your business’ life. Are you that kind of person? If you are, then a shoe business is definitely your thing.

2. Knowledge on shoes and fashion

Shoes are directly related to fashion. In order to be successful at selling it, you need to know what’s hot and what’s not. You should be able to distinguish which shoes will sell and which shoes can stay with the supplier. Besides that, knowledge of various shoes will help with your business. You should know what materials will make a shoe strong. You should have an idea of what materials will make a shoe look good. That way, when you check the shoes for their physical condition, you can easily spot flaws.

3. Knowledge on marketing and selling

A shoe business isn’t just about passion and shoes, however. It’s also about selling to your target market. Do you know how to market and sell? Do you know how to create marketing strategies to attract attention? While it’s not as important as the first two requirements, it will also help, especially if you’re a start-up. Besides, in today’s industry, selling is not just about marketing strategies anymore. It’s also about impressing your customers and building relationships.

4. Commitment to business

If you want to start a business, you have to really want it. Not just because it’ll give you money. But because you know you can grow it in the future. In order to succeed with your shoe business, you need to be committed to making it a success. You have to want to make it a success. Otherwise, all your other efforts can go down the drain.
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Tuesday, October 9, 2012

5 Celebrities With Their Own Shoe Lines

When it comes to running a shoe business, you need to know the latest trends. The only way to know the latest trends in shoes is to be updated with what the celebrities are wearing. This way, the next time you buy wholesale women’s shoes for your store, you know what type of shoes is currently trending.

However, celebrities are not just known for their good fashion style. Some are also known for launching their own shoe lines. Here are 5 celebrities that boast of their own shoe lines.


wholesale women's shoes
Beyonce's shoes line

Not just the singer, Beyonce is also one heck of a businesswoman. Along with her mom, Tina Knowles, the singer launched her very own fashion line in 2004. The House of Dereon is a collection of classy and elegant couture shoes. And with a very good eye for fashion, who wouldn’t want to wear a design from Beyonce’s own collection, right? The real question is – can you afford it?

Kim Kardashian

Of course! Not one to be left behind when it comes to fashion, Kim Kardashian also has her own shoe collection. Shoedazzle is Kim Kardashian’s latest project. And while her boyfriend’s fashion sense may not be up to date just yet, Kim’s shoe collection is actually a big hit. Especially when the shoes are only $39.95. Now that’s cheap for a shoe line from a celebrity.

Jennifer Lopez

As a fashion icon who has never stepped into the fashion police’s Not Hot list of celebrities, Jennifer Lopez definitely deserves to have her own line of shoes. As a lover of shoes herself with a self acclaimed Imelda Marcos type of shoe collection (possibly less, of course), it was only fitting that she share her love for shoes with other fashionistas.

wholesale women's shoes
Heidi Klum

Heidi Klum

Did you think she can run Project Runway without her own shoe collection? Of course not! Heidi Klum is one fashionable celebrity whose style and fashion has inspired many, many designers around the world. Her line of shoes, HK by Heidi Klum includes boots, pumps, wedges and sandals. Now if you can only pair her shoes with some good clothes, right?

These are just 5 of the style icons you should watch out for. The shoes they wear can really turn heads so you might want to check them out before you go off buying the next stocks for your shoe store. What they wear will make the next trend for fashionistas.
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