Why Shopping Shoes with Your Best Friend is a Great Idea

Let’s admit it. Shoe shopping is a lot of fun but it can also be stressful sometimes. From deciding what kind of shoes to buy, to going from one shoe store to another, to trying on different shoes and lining up to cashier, it pays to have someone with you in this crazy journey. So before you hit the nearest wholesale shoes store or shoe boutique near you, why not pick up your phone first and call your best shopping buddy.

Here are some other reasons why shopping with your best friend can help shoe shopping easier.

photo source: sodahead.com

1.       She knows what you really want

Unlike your mother or your boyfriend, your girl best friend can give you an advice that can be close enough to what you want. Because of years of being together, she can suggest a pair of sandals, or pumps that can fit your personal style and taste. She’s most likely to understand your needs and can easily pick up shoes for you without being imposing.

2.       She can be completely honest with you

When we want to try shoes that are far from our usual, we definitely need someone who can be brutally honest about how well it looks on our feet. That person can tell you that yellow is not really your color and that knee boots only make you look even shorter without hurting your feelings.

photo source: flickriver.com

3.       She can stop you from making wrong purchase

She’ll tell you to drop a shoe you think is lovely but doesn’t exactly fit your feet and she’ll tell you when a pair of wholesale shoes is overpriced. She’s also quick to tell when a sales person is just trying to get you with her sales pitch and will remind you not to buy shoes that are too tight or too high for you. Please remember to thank her later.

4.       She’s willing to wait as you try on different shoes

If you’re the kind of girl that is very picky when it comes to shoes that you wear, having a best friend with you can save you a lot trouble. She will let you try on different shoes and will help you examine each pair with her scrutinizing eyes. You won’t also hear her complain when you want to visit one shoe store from another.

Make shopping more efficient by doing it with your best friend and treat her with a sweet cup of coffee after a day of hard work. 

Read More »

3 Habits That Are Hurting Your Shoe Business

It’s always there but sometimes it’s hard to notice the small things that are negatively affecting your business. These small bad habits can hinder productivity in your business and can even turn off your potential customers. If you've noticed something off about your wholesale shoes business or retail shoe store, it’s time to reconsider your everyday habit that might affect your business.

When you’re finally able to pinpoint the cause of problem, you can easily take the necessary steps to minimize its effect in your business.

Take a look below and see if you've been doing these little things that affect the quality of your business.

1. Not Communicating With Your Staffs

No matter what kind of business you have, it’s important that you maintain an open communication line with your store staffs. This will make planning and execution of different marketing programs easier and can help avoid loss of sales for your shoe store. Good communication can also help your staffs perform better especially when you are not around to supervise them.

2. Being disorganized and untidy

Customers will come over and try different pairs of shoes before they finally make a purchase. They often won’t consider putting everything back to where they get it that your store will eventually become a mishmash of pumps, sandals and boots. Train your staffs on how to keep your store organized as much as possible and install shoe shelves that can make organizing shoe display a lot easier.

3. Overpricing

Do you sell your shoes at competitive price? Are other shoe stores in your area put it on the same price? If you've been over pricing your products just to get more sales, you will eventually lose a large number of your costumer. Make sure that all your product and services are rightly priced to fit the purchasing ability of your customers. Go for small and fast revenue than big yet slow sales.

There are other things that might be hindering the success of your shoe business. Take note of your small everyday practices that needs improvement and decide on different ways to address it.

Read More »

Making Your Shoe Store More Comfortable For Customers this Fall Season

Fall season is an important time of the year for shoppers and small businessmen. It’s the best time to start preparing for thanksgiving and holiday season. After all the hustle and bustle last summer, fall allows us to relax and shop for the latest fashion finds and cool items that can keep us warm this coming weeks.

photo source: thebwd.com

If you’re a businessman, this is a great opportunity to start gearing up your store for the coming months. Use this time to make sure that when your customers step inside your shoe store, they will notice the efforts you make to make their shopping experience more comfortable for them.

Here are some few tricks on how you can enhance the looks of your store for fall season.

1. Add Fall Colors to Your Display

Chilly weather leaves a cozy mood and it’s great to imbibe it in your store by using fall colors such as coffee, taupe color brown and rust red. Bringing this color palette to your store is a great way of redoing your store interior without having to spend a lot of money.

Make your wholesale shoes display more attractive by using newly painted shoe racks or shoe shelves. To keep a warm feeling inside your store, you can use warm colors of curtains or drapes and match it with welcome rugs.

2. Complete your Fall Season Must Have

One way to give your customer a one of a kind shopping experience is by making sure that you have the latest in shoe fashion as well as other fall season must haves such as ankle boots, leather shoes, and closed-toed shoes along with others. Offer discounts to your whole shoes customers and get their feed back on what they want to see on display this season.

3. Monitor the Temperature

As we transition to fall and into the cooler months, it’s important to take notice of the temperature inside your store to make sure that it fits the needs of your customers. During warmer days, people will appreciate a shoe store with air conditioning units but on cooler days, they will look for a place that can give them a little warmth after escaping the chilly winds.

To make your business more successful, you must be ready to adapt to the season and the needs of your customers. Doing these simple tips along with other fall preparation, you can be assured that your business can go with the changes in the industry.  

Read More »

Prepare Your Shoe Business for the Fall Season with This To-Do List

Successful business owners are always ahead of the game. And since we’re almost over with summer, it’s time to be working on your plans and business goals this new season. If you want to continue the success you experienced in your shoe store this summer or need to devise new strategies to be on top of the competition, this is a best time to do so.

People these days are starting to look forward to the changes in the fashion scene and are excited to bring new items into their wardrobe. To keep the momentum going, make sure every aspect of your business is ready to provide your customers the best shopping experience they will ever wish for this season.

Here’s a short to do list to jump start your preparation.

1. Plan efficient and exciting marketing strategies

A good marketing campaign can open the season with a bang for your business. Inform your customers about this season’s trendy items, discount programs, or promotional events so they will have something to look forward to in the coming weeks and months. This will build up their interest and anticipation that they will be watching over the things that you will offer every day.

2. Order Fresh Stocks

Want to add special items on your shoe racks? Call your wholesale shoes supplier and get those trendy pairs. Make sure that all your orders will come on time and in their best condition. If you believe something will sell out fast, make sure you order enough inventories to meet the needs of your loyal customers.

3. Create a Fantastic Shoe Display

The way you display your shoes can affect the way your customers see your products. Choose the items that need to be highlighted and the shoes that need to be put on sale. Display it such an attractive way that it can be easily noticed by the people who will step inside your store. If you have a window display, this is also the best time to prep it up.

4. Update Your Social Media Pages and Website

This to do list doesn't end with just some off line duties. Keep your online presence felt by regularly updating your website and social media pages. You can use it in promoting your new arrivals and latest promos. Visit the website of other popular wholesale shoes store and get inspiration on how to update your online portfolio.

With proper planning you can be sure that your business will be successful no matter what the season is.

Read More »

Store Signage: Talk to Your Customers the Right Way

When it comes to shoe store signage, there is handful of ways to get your messages to customers creatively. However, more often than not, businessmen use unclear and vague ways to send out the things that they want to say. As a result, customers become confused and inhibited in trying out certain products just because of poorly written store signage.

image from doyourpart.com

When done correctly, you can maximize your efforts in creating effective store signage and experience increased sales in just a short period of time. But how do you really know if you’re signage is effective and catchy?

Short and to the point

There are messages that use 20 words but can be improved and summarize just by using 10 or so words. Avoid using flowery and unfamiliar words in describing new shoe products. Keep it short and straight to the point. This way you can get your message across before your customers turn to something else. Especially when the competition is tight and you are surrounded by other wholesale shoestores, short and catchy messages can give you a considerable edge against your competitors.

image from victoriaadvocate.com

Use easy to read fonts

Since your goal is to have your store signs readable in the shortest possible time, simple bold fonts can greatly help in creating your messages. Make sure that the colors as well as the materials used in creating your store signs all contribute in creating a catchy message.

Keep it Personal

Using “you” or “your” helps in making messages more personal and communicative. Talk to them like an old friend or someone who understand their needs when it comes to fashionable footwear. Promote new shoes through messages that will make them imagine how it is to wear your brands. This way they will feel more connected to your store and your products.

Have fun

Fashion is made for women who love to enjoy great things as well as trendy yet affordable wholesale women’s shoes. Create messages that can reflect your customer’s lifestyle and fashion sense. Make jokes or witty lines part of your signage and create lasting impression.

Test your signs

After putting up a new store sign or posters, it is important to check if you can get your desired effect. Walk in front of your store or try reading it from longer distance to see if it is still readable. Ask your friends or staffs for their opinion and make the necessary adjustment when needed.

Lastly, the key to effective store signs is by being imaginative and creative. Remember also that your signage main goal is to get people into buying your products so it must tell them why they need to make a purchase. Play around and keep your store signs fresh. Sooner or later, you’ll know what works for your target market as you understand them better along the way. 

Read More »

5 Characteristic of a Best Selling Shoe Store

Having a shoe store where you can get to sell your personal designs or the brands you trust is like a dream come true for shoe lovers. It’s like being to do something you are passionate about while earning an income at the same time. Aside from that, you can also get to meet different people who share the same passion over shoes and everything about footwear.

image from converstations.com

But if the sales are slow and you’re not getting many positive feedbacks from your customers, maybe there’s something wrong somewhere! Take time to identify it and work on it so you don’t just increase sales but improve popularity as well. Check on these characteristics of a best-selling shoe store and see it you have the following:

Stand out Store Name and Logo

Repeat your store name over and over again or ask someone to say it for you. Does the store name sound great? Catchy? Easy to Pronounce? Listen how well your store name sounds and make sure it caters to your target market. Take for example Payless or Foot Locker, they got short store name and easy to remember.

Neat and Interesting Window Display

Sometimes, if your store is located on a high traffic and busy location, the disadvantage is that people are most likely to walk way past your shoe store than taking time to step inside your shop. To gain an upper hand on the competition and to convert the high traffic of people into possible sale, create an impressive window display that will let the passersby stop and take a look at your shoe display.

image from bloomberg.com

Inviting Store Exterior

As much as you want your store design to match with your target market, it is also important to make sure that other people won’t feel alienated inside your store. The most advisable way to have a well-known shoe store is to have an exterior design that can attract even those who are not really into buying shoes. Make it welcoming and accommodating so people will feel comfortable and positive before entering your store.

Wide Variety of Product Selection

As long as you can strategically place your display, you can definitely sell wide selection of shoes such as boots, sandals, pumps, sneakers, rubber shoes and many others. Ask your wholesale women's shoes supplier about their latest products and offer a variety of footwear in your store. Help your customers find their right pair of women’s shoes by giving them enough options in different colors, size and designs. You can also feature some kid’s shoes, imported brands or big sized footwear every once in a while to diversify your display.

Proper store lightning

Make sure all your shoe designs can get the attention they deserve by putting sufficient lights inside your store. Consult a professional or do a proper research on store lighting and let your shoes be noticed by shoe lovers in your area.

Shoe industry can be tough sometimes, and to be able to survive you must really be creative and receptive to change. Make sure you have all these characteristics and you can be sure to make it big in this industry.

Read More »