Wednesday, August 21, 2013

Increase Sales by Understanding this Season's Shoe Trends

If you’re going to look at lifestyle websites or popular fashion blogs you will notice how even weeks before next season begin, ladies are now looking at what’s going to be trendy and fashionable. Going with the trends give most ladies great satisfaction and self confidence that they often depend their choices to what is considered to be popular among ladies their age.

This customer behavior can affect the way things are done when it comes to business. For shoe retailers, for example, fashion trends can affect the business from the way you purchase wholesale shoes, to product pricing, down to promotional activities and advertising strategies. Trends have direct or indirect impact on your business and the sooner you understand it, the better you can use it to your advantage.

Trend Awareness

Fashion trends changes a lot depending on the season, popular events or special holidays. Keeping yourself well informed about the changes in style, designs or materials used in women’s shoes can help you make an informed decision when it comes to the products that you are selling.

The internet, particularly the social media is a great source of information about the latest in fashion industry. Observing what most women are wearing on the streets and to the workplace can help you have a better understanding of what customers what and need.

Trends and Competition

Having the ability to spot an on going trend can give you the edge against your competitors in shoe business and can increase customer loyalty in the long run. However, you should also learn to distinguish fads vs. trends. Investing on products based on fads can be detrimental for your business and would mean you have to sell some shoes at half the price by the time they don’t seem appealing to your customers anymore.

On the other hand, there are some fashion trends that are so popular that they become a must have for almost anyone. When this happen, it becomes an essential part of people’s wardrobe causing trends to last for months or even few years. This will give you a chance to sell a particular product in a long period of time.

If you are knowledgeable about certain fashion trend people will come up to you and will consider your store as the go to place for trendiest shoes. Keep yourself updated with trends and how it will affect the lifestyle of your costumers. This way you will find a way to create more income with the latest in fashion industry.   

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