They say time flies when you’re having fun and when it comes
to shoes, I’m sure our lady customers had a great time while traveling with
their colorful sandals and comfy sneakers. But now that we only have few weeks left
before summer is officially over, this is the best time to stir up your shoe
business and prepare for another exciting season.
Before we officially bring in boots and sweaters, why not
use the remaining sun shiny days to clear your shelves off the seasonal items. Prepare
your store for an end of season sale or clearance sale as a way to move summer
footwear but also as a way to treat your loyal customers.
To help you run a successful clearance sale, here are some
quick tips that you can use.
- Plan ahead
Consider the items that you want
to put on sale and the best way to mark down its price. Create an inventory of
all your seasonal wholesale shoes and think of a way to make it more appealing to
customers. Also consider the terms of your discount sale, if it is open to
every one or to just some of your customers who has a loyalty card. Consider
the date of your clearance sale and make sure that it falls on a weekend
closest to the payday to make sure that most of your customer can enjoy the
discounted shoes.
- Promote it through ads and social media
Let your customers know in advance
about your upcoming clearance sale. This will create an anticipation among your
customer and will give them enough time to save up money for brand new pair of
shoes, make sure that your customers are well informed about it and encourage
them to help spread out the word if ever possible.
- Bundle dead inventory with good products
One key in making your clearance
sale is having a bundle deal. Pair a slow moving item with your best sellers or
bundle up two products and sell it at great discount. This will not only speed
up sales but will also allow your customers to buy two shoes at the price of
one.
End this season with a fun and
exciting clearance sale!
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