3 Essential Tips for Online Shoe Retailer this Holiday Season

With the presence of smart phones and tablet pc, more and more customers find online shopping as a way of life. Aside from virtually avoiding the crowd and traffic of Holiday rush there are a lot of other advantages of shopping online that no physical store could ever match. Everything a woman may want on her shoes when it comes to designs, sizes, materials and style is easily available with just a click of a mouse. If you’re a shoe retailer, taking advantage of this on going trend is a great leap for your business.

photo source: themarketingrobot.com

However, building your brand online is not a piece of cake. It takes a lot of patience, an unbeatable marketing strategy, customer service and quality products to win the competition. Aside from that, hiring an expert or having a technical know-how on how to sell wholesale shoes on line is also a must.

Take your business to the next level with these simple tips for your online shoe stores.

1. Get Social
Social media sites such as Facebook, Google Plus and Twitter are just some of the favorite hangouts of people on line. Promoting your business using these social media sites, along with other popular platforms like Youtube and Pinterest, can help you establish your business faster. Interact with your audience to grow considerable number of fans and followers. After a while, the word of mouth and recommendations can surely help you get on top of the game.

2. Offer Free Shipping or Gift Wrapping Services
According to research, customers value free shipping services than a regular price cut on wholesale shoes and other fashion items. Offer a free shipping service and choose the best shipping company that delivers efficiently to build the confidence of your customers. You can also offer to gift wrap some items that will be delivered as gifts especially during the Holiday season.

photosource: businessinsider.com

3. Get customers informed through useful contents
Another way to improve your brand’s authority is by creating or sharing useful and relevant contents in your website or Social Media platforms. You can write blogs and articles that answer the most popular questions about shoes or give quick tips on how they can wear some items on your website. Write about Holiday shoe trends and styling tips and encourage your customers to share their thoughts as well.


The internet offers endless possibilities when it comes to small businesses and start up entrepreneurs. Grab the opportunity to improve your brand and get ahead of competition this season.