How to Tell if a Pair of Shoes Will Sell

If you own a shoe store, you need to know if a pair of shoes will sell well first before you can buy a whole set of it. Unless you’re willing to buy wholesale women's shoes and keep it stocked in the storage room, then it’s always safer to find a pair of shoes that you’re sure will sell.

But, how would you know if these shoes will sell if you don’t try?

Good question. However, unlike other types of businesses, shoes are usually predictable, especially because its sales depend highly on a number of factors. These factors can help you tell if a pair of shoes will successfully sell to your customers.

current fashion trends

The current fashion trends

As one of the most important factors in selling shoes, what is currently trending will help you tell which pairs of shoes will be a success to your customers. Many people love to copy the look of their favorite celebrities. Some people get style ideas from celebrities and if you pay attention to the hottest celebrities in your town, you’ll help yourself decide if a pair of shoes will look good.

If you need help knowing who the hottest celebrities are in your area, you might want to take a look at the hottest movies showing in the cinemas. You can also go to food joints and stores; you’ll probably see the most famous celebrities with sponsored ads. If that doesn’t work, ask your teenager. They’ll probably know more than you ever really want to.

Weather condition and current season

winter shoes

The weather plays a very important factor in selling shoes. Despite the current fashion trends, if the weather doesn’t permit it, people won’t wear it. If you’ve lived in your town for a long time, then you already know when the weather is bad and when it’ll feel like summer. Play up these weather conditions and offer shoes that are appropriate for it. For example, during the summer, selling fur boots may not be as wise as selling gladiator sandals.

The Usuals

Sometimes, there are just some pairs of shoes that will never run out of season. Otherwise known as the usual pairs or the common pairs of shoes, these are the shoes that are always going to be needed by the people in your town or vicinity of service. Formal shoes, black high heels – these are just two types of shoes that will probably always be in the market. Until companies stop requiring interviews, these shoes will never run out season. Make sure you have a good set of designer, formal high heels to keep your regular job hunters satisfied. And don’t worry, there’s also a big possibility that you’ll never run out of job-seekers in your area.

Buying stocks for your shoe store is an investment and you have to be careful as to where you put your money. However, you also have to remember that sometimes, business risks can also be the most worthy of them all. Learn to calculate your risks and be prepared for any fallbacks.