Most part of the country is beginning to warm up for spring.
Because of this, shoe lovers all over are most likely to be in search for the
perfect shoes that go well with the season. If you’re a shoe retailer or store
owner, now is the perfect time to make sure that all your stocks are updated
and follows the latest trends.
Keeping up with the trends makes your store a go to place
for ladies who love changing their shoes depending on what’s in and what’s hot.
Although trends come and go in fashion world, it can still greatly benefit your business if you know how to feature the latest shoe trends in your store.
The time it takes for a trend to go from runways to the
streets has dramatically decreased because of the presence of social media and
photo sharing platforms such as Lookbook and Pinterest. If you want to be
updated with what shoes women are wearing this season, you can easily do so
with just a simple click on your computer. Read blogs, online fashion magazines
or look at what celebrities are wearing because sooner or later, your costumers
will start looking for the same fashion items.
If you decided to include the latest women’s shoe collection
on your display, don’t forget to do simple things that will get your stocks
noticed easily. Put a signage next to the shoe shelf announcing your latest
collection and ask you staffs to suggest it to the incoming buyers.
Also make sure that you only purchase the kind of shoes that most likely to fit the lifestyle of your customers and the culture of your location. Research how each trend is best worn and how to style a particular shoe, so you can give a sound suggestion if ever your customers ask for help. Look for shoes that you personally believe will look good on them to make sure that each pair will be sold easily.
Discount Promo
Since a trendy item can sell like hot potato, you can also
take this opportunity to sell more pairs by doing discount promos like buy 1
get the second pair at half the price or other promos with similar mechanics.
This will encourage budget conscious ladies to shop for shoes without having to
break the bank. This is also a good opportunity to sell the slow selling items
in your inventory.
Keeping up with the trends can be tricky sometimes, but if
you know how to use the trends in your advantage, you can definitely use it to
further improve your sales and brand image.
How about you? How do you keep your shoe store up to date? Do you follow the trends or sticks with the classics? Let us know your thoughts.
How about you? How do you keep your shoe store up to date? Do you follow the trends or sticks with the classics? Let us know your thoughts.
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