Wednesday, December 19, 2012

How to Prepare for the Christmas Rush of Shoe Shopping

As a shoe store owner, there are certain occasions where you need to prepare for what they call the “shopping rush.” This is the time of the year when almost everyone seems to be at the mall, searching for something, everything. One of these moments is during the Christmas season. Christmas is a time for giving gifts and trying new things, especially for Christmas parties. Besides the clothes and jewelry to wear, shoes are also an issue. This is why many shoe stores are cramped during this season. Sellers make sure to buy wholesale women’s shoes and fill up their racks in order to meet the demands of people on that day. If you are not prepared for the Christmas rush, you could lose a lot of opportunities to make money and garner some loyal customers.

To help you prepare for the Christmas rush, here is a guideline on keeping your store up and ready for whenever the working class decides to make their shopping sprees.

1. Order shoes at least 3 weeks to a month before the rush

For many shoe sellers, buying shoes on a budget can be an issue, especially during the holidays. If you buy your stocks of shoes during peak season, you might end up spending over your budget. Unfortunately on Christmas, your supplier might end up increasing their prices as well. In order to avoid this increase, order your shoes 3 weeks or a month beforehand. At least, by Christmas time, you still have a lot of shoes for sale and you’ve only invested at regular price. You won’t have to worry about paying extra money just because you bought your stocks during peak season. Rent a good storage space to keep the shoes in good condition while you’re preparing for the Christmas rush. It’s always better to buy beforehand to save money and avoid running out of shoes during peak hours.

2. Be updated with the latest fashion

What good will it do you and your shoe store if you buy stocks of shoes and end up not selling them because they are not the current trend? You need to make sure that every design or style of shoe that you buy is currently trending in the fashion industry. You cannot buy outdated shoes and expect them to sell of the racks. You need to give your customers what they want – updated fashion.

3. Get the schedule of your employees prepared

It’s not good to come to an empty shoe store. If there are a lot of shoppers on that day, then there should also be a lot of employees to help them pick out the shoes they need. When it’s peak season like Christmas, be prepared with a good schedule for your employees. Give them bonuses so they’ll be prepared to extend their hours or add new days to their schedule just for the Christmas rush. The more people to help your customers, the better it’ll be for your business – profit and reputation wise.

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