Tuesday, September 20, 2011
It's all about deals!
Thursday, September 8, 2011
Faux Fur Trim Boots Are In!
Tuesday, May 3, 2011
Must-Have Evening Wholesale Boots for Your Shoe Store
Wholesale Stiletto boots – Stiletto boots are actually just like the average stilettos women wear, except in wholesale boots style. Wholesale stiletto boots are known for giving women the extra sexiness because of the ultra-skinny heel, also adding a bit of height and length to the legs. These pairs of wholesale shoes are available both in rounded and pointed toes. For evening wear, slouchy stiletto boots are fabulous especially when paired with a pencil skirt.
Wholesale Ankle boots – Wholesale ankle boots are perfect for evening wear. Celebrities pair them up with dresses all the time. You see these wholesale boots in red carpet premieres and events matched with long jeans and a dressy top, sometimes even with a skirt. Have wholesale ankle boots that are embellished with zippers, buckles, and laces for that extreme girly effect.
Wholesale Knee-high Boots – Knee-high boots are so versatile that they can be paired with absolutely any kind of outfit. Whether it’s a dress, a skirt, or even under or over your jeans, wholesale knee high boots will give any woman that perfect finishing look. Slouchy knee high boots are great to tuck skinny jeans in so make sure to have some pairs of these wholesale boots available in your store. Women will love to own them.
Wholesale Wedge Boots – Wholesale wedge boots are perfect for women with shorter stature but are uncomfortable with skinny heels such as what stiletto boots have. Wedge boots are very comfortable and can be paired with skinny jeans and bohemian skirts.
Other wholesale boots you should have are riding boots, flat boots, and cut-out booties. Play around with the many styles of wholesale boots because women will always find a reason to buy a pair.
Thursday, April 7, 2011
Tips on Dominating the Online Wholesale Shoes Business
Of course, we all know that the online wholesale shoes business is a crowded place and if you are planning to get in, you need a well thought out strategy to stand out. This may seem daunting and the truth of the matter is it can be, but dominating the business is not an impossible task. Here are some tips to give you a head start in the competitive online wholesale shoes business.
1. Make sure to give your business a “catchy” name. And when we say catchy, we mean SEO-friendly. It goes without saying that you need to include the word “shoes” in it. You may want to consult with an SEO expert to help you come up with a business name that will easily appear on search engine results for wholesale shoes.
2. Don’t scrimp on the descriptions. While it is true that a picture is worth a thousand words, your customers would still want to know more about your products especially since you are asking them to purchase them. So go all out on the descriptions and don’t just make it fancy, make it clear, concise and relevant.
3. Use a drop shipper. A drop shipper will help you in storing your inventory and shipping it to your customers. Just make sure to partner up with a reliable drop shipper so you can focus on other business matters such as marketing your wholesale shoes, taking care of customer service, and maintaining your website.
4. Try to have more than one supplier. You’d definitely want to be able to provide your customers with a wider and larger range of wholesale shoes items and one way to do this is by sourcing your products from multiple suppliers.
Keep reading this blog for more tips on dominating the competitive online wholesale shoes business.
Tuesday, April 5, 2011
Classic Wholesale Shoes Styles That Will Always Sell
Here are our tips on which wholesale shoes styles will always be a top seller.
1. Women’s Boots. Women cannot get enough of boots. Whether its ankle boots, mid-calf boots or knee-high boots, women will always find a good reason to buy and wear a pair. A good pair of boots makes a woman feel sexier and more in control. So, as an entrepreneur, you can be assured that your stock of women’s boots won’t stay long in your stock room or warehouse. Keep in mind that there are several different kinds of boots so make sure you have something of each so your boots catalogue will satisfy a variety of tastes.
2. Platform Pumps. Can you imagine an average woman’s shoe closet without a trusty pair of platform pumps? Unimaginable, isn’t it? Wholesale platform pumps are an absolute must in your shopping list for wholesale shoes. They come in many different styles and colors and you do not have to stock up on all of them. Initially, you can stock up on the basic shoe colors—black, beige, nude and some red.
3. Sandals. Sandals are for days when a woman does not really dress up but still wants to look good. Like a good pair of boots, a trusty pair of sandals is a staple in any woman’s closet and that is why it should be a staple in your wholesale shoes catalogue. Again, don’t forget to stock up on different kinds of sandals, in particular dress sandals and casual sandals.
Remember: regardless of color or style, the key to having a top selling wholesale shoes catalogue is to know what your customers wants and desires.
Tuesday, March 29, 2011
Calendar Marketing Tips for Wholesale Shoes Distributors
As a wholesale shoes distributor, there are many traditional ways to advertise your products. The goal, however, is to stand out in a sea of other wholesale shoe suppliers. One under utilized advertising tool you can do this with is the calendar. Initially, this will require some significant printing cost and thorough planning but it can be a long term and durable advertising tool. In addition, a calendar is also a functional household item so your customers will feel that you are adding value each time they purchase from you. The idea here is to give away a free calendar for every time they buy wholesale shoes from you. Here are some tips to maximize the use of a calendar for your advertising and marketing campaign.
1. Highlight “important” business dates. Keep your customers informed about your special business activities such as promo dates and launching of newly arrived wholesale shoes items. This will help them incorporate these events into their own schedule. In this way, you can also create a sense of anticipation for your events and your customers will feel more connected to your company.
2. Feature a wholesale shoe item for each month. Choose one item and make it the featured item for the month. Do this for all 12 months. To make it more interesting for your customers, you can offer these items at a discount. Just make sure that each footwear you feature is relevant to the most commonly celebrated event each month. For example, feature wholesale bridal shoes in June and maybe different kinds of red wholesale shoes during the love month.
3. Include coupons. This makes your calendar more valuable and more useful to your customers. Plus, it gives them a sense of exclusivity since only your customers can get calendars. This is a subtle way to boost sales because buyers are more inclined to buy a product with a discounted price tag.
4. Provide useful information. Include shoe care tips as well as fashion ideas. This will ensure that your customers will have more than one reason to look at your calendar. This also makes your calendar something that they will truly look forward to.
Wednesday, March 23, 2011
Display Ideas for Stores Selling Wholesale Shoes
1. Window displays – When choosing a location for your store, pick a shop that has a window facing the street. Windows are a great means to create foot traffic and not utilizing windows is a great waste of space and opportunity. Display the latest arrival of wholesale shoes in windows so customers will notice them when they glance at your shop. Establish eye level from the street and not from inside the display case. Windows should also be maximized to show the inside of your store so make sure not to block the view of the rest of the store. At night, make sure that the display case is well-lit. A low level of lighting should be sufficient without raising the electrical bill.
2. Mannequins – Children may be scared of them but adults certainly appreciate their presence. Mannequins are perfect for wholesale shoes stores because owners can fit wholesale boots or wholesale high heels with absolutely no limitations. Mannequins show how wholesale shoes look on a human form and customers can easily see that without the need to fit a pair or two.
3. Theme displays – Theme displays are perfect for holidays. For example, during spring, display wholesale sandals or wholesale flats in various shades to celebrate the season of colors. With a unified theme, it helps anchor the wholesale shoes you want to sell. Make sure to visit competitor stores to avoid duplicating their themes, if they do have one.
4. Long walks – This is helpful if you have pairs of wholesale shoes you want to sell. The trick is to put cheaper pairs of wholesale shoes in plain sight while putting the hottest wholesale shoes as your frontrunner. Visitors will then need to see these pairs first before getting to their intended item of purchase.
Remember, how you display wholesale shoes in your store reflects the commitment you have to your business and customers. Also, keep in mind that no matter how strategic your displays are, if customers are not treated well, they still won’t buy any goods from you. So, show appreciation, smile and say thank you. It’s the best (and cheapest) way to keep customers coming back for more.
Wednesday, January 19, 2011
Create an Online Wholesale Shoes Store With These Tips
1. Online store start-ups do not need to be expensive and complicated. You would be surprised to know that many beginners can now operate websites from their own homes. The first step is to look for an affordable web hosting service that can meet your specific needs. The main factors to look for are unlimited bandwidth and storage capacity to allow you to expand your wholesale shoes business in the future. Additional options include shopping cart capabilities for an easier set-up.
2. With a webhost comes a domain name. Once you’ve accomplished the first step, the next thing to do is construct the website. The content management system of your webhost should provide you with themes and select one which is appropriate with the product you’re selling – in this case, wholesale shoes. These systems often have templates where you can easily fill in with the appropriate information and then customize for your business’s needs. Detailed product descriptions and full color photos are a must, especially for retailers who want to see different styles of wholesale shoes.
3. Find out the type of payments you want to accept for wholesaling shoes. Research the different shipping options you can offer by looking at private shipping carriers and government post offices. Tracking packages is also an important feature you should explore. When deciding on the payment options, consider the cost of merchant accounts against potential sales to get the best value for your money.
Consult with other ecommerce owners to ask about other services you might need. Starting up a wholesale shoes store is an easy process that can be changed as your business expands. These simple steps are bound to get you started and help you set up your business right from the comfort of your own home.